using linked in and twitter to develop a social network

TLC Tech Savvy

Using LinkedIn and Twitter to develop a social network

What is a Social Network or Social Networking? “ Online communities

of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.”

Why Social Networking? Grow personal

network Nurture relationships Strengthen your

“brand” Business

opportunities Organizational

development Find a Job

Top 25 social networks Facebook.com Myspace.com Twitter.com Flixter.com linkedin.com Tagged.com Classmates.com Myyearbook.com Livejournal.com Imeem.com Reunion.com Ning.com Blackplanet.com

Bebo.com Hi5.com Yuku.com Cafemom.com Friendster.com Xanga.com 360.yahoo.com Orkut.com Urbanchat.com Furbar.com Asiantown.net Tickle.com

LinkedIn Professional Networking

Using LinkedIn to create your professional network

What is LinkedIn? World’s largest professional

network LinkedIn is a professional social

networking site with over 50 million members in over 200 countries. 50% of members in U.S.

Estimated 12% at “senior-level” It includes executives from all

Fortune 500 companies. Represents 150 industries around

the world… and growing fast Free with options to upgrade

What LinkedIn does best Network and reconnect

Past colleagues, business partners, and classmates

Tap into the knowledge, experience, and connections of these networks

Share knowledge and expertise

Share and exchange business information online

Ask questions / Answer questions

Get you noticed Conduct a job search

Finding a jobLinkedIn can be an

extremely valuable job search tool.

Use LinkedIn to: Get the word out Use Google rated key

words to draw attention

Writing a profile First impressions count

Headline matters Include company

name in headline, if applicable

Writing a profile Your Summary What you do most Type of business you want

to do Reasons why want to do

business with me What sets you apart Write from mindset of

prospective employer (or client)

Refresh your summary every two weeks

Use keywords Keywords help search

engines find your profile Should describe

behaviors, skills and knowledge you offer

Refresh past work experience sections every four weeks

Writing a profile Before going public

Review profile Keep it tight Keep editing Check spelling

Review options to add color

Add a photo Remember, this is a

PROFESSIONAL network Dressed appropriately Not a grown-up version of

school class picture Some candid shots are

good

Leveraging LinkedIn Grow your network

Connect to those you know Advocate quality v.

quantity

Finding a job Use LinkedIn to:

Network with “connections”

Get recommendations from colleagues

Check if a company is hiring

Gain access to LinkedIn’s job board

Starting LinkedIn Go to site: http://www.linkedin.com/nhome/

Starting LinkedIn Click on Join Now

Starting LinkedIn Create a basic profile with name, email address, password, etc. Complete experience section

Starting LinkedIn Complete section on how want to use

Starting LinkedIn Complete profile form

Connecting on LinkedIn demo Login to http://www.linkedin.com/home?

trk=hb_home

Real-time information network

What is Twitter? Created by Jack Dorsey in 2006 Social networking and micro

blogging service that enables its users to send and read messages known as “tweets”

Tweets are text-based posts of up to 140 characters displayed on author's profile page and delivered to subscribers known as followers

Website has more than 100 million users worldwide

Twitter Is free Based in San Francisco Designed to work on

cell phones and computers

Messages can be sent as a single email or a Short Message Service (SMS) alert

Twitter Is secure (relatively) Senders can restrict

delivery to friends or allow open access

Users can follow lists of authors instead of following individual authors

All users can send and receive tweets via the Twitter website or cell phones

Twitter Useful for close-knit groups Quickly communicate

group-related items to friends

Entries can be private, so only friends you've authorized can see them

Items can also be made public, which means anyone who knows your Twitter ID can read

Link cell phone and IM account Twitter network works even if

not at computer or browsing Web

Can connect mobile phone and instant messenger account Go to Settings > Phone and

IM Note that messages you

view on phone or IM program also are readable on personal Twitter Web page

Twitter Option to make Twitter send message every time a

user you follow posts a message Can be fun, but may drive you crazy

If don't want to be barraged but still want friends to reach you, select "Direct Message" When other users send a message to you and you

alone, will be alerted on phone or IM account. Otherwise, won't get alert.

Getting started

Tweet: Send text message via Twitter RT or retweet: Forward someone else’s tweet to

others (repeat) #: Marks the topic or creates a group inside

tweet that becomes searchable term AKA: Also Known As ASAP: As soon as possible B4: Before B4N: Bye For Now BBL: Be Back Later BRB: Be Right Back EOD: End Of Discussion EOS: End Of Story F2F: Face to Face FYI: For Your Information

FYI: For Your Information G8: Great GRT: Great GTK: Good to Know IMHO: In My Humble Opinion L8: Late LOL: Laughing Out Loud PLZ: Please RIP: Rest In Peace THX: Thanks TTYL: Talk To You Later U2: You too ZZZ: Bored, tired ?: What?

Twitter has its own vocabulary so you must learn the lingoExamples include:

Sending Twitter messages, or "Tweets" Send a "Tweet" from any registered device From Web page, enter message in entry

window at top of page. From mobile phone, send message to

40404 Phone's caller ID is attached to your

Twitter account, so system will know is from you.

From IM, message TwitterIM if you're on AOL, or twitter@twitter.com if you're on Jabber/GTalk.

All "followers" will see message on their own Twitter pages and possibly on their mobile devices as well.

Build a network before you need it Step 1: Set up your Twitter profile with a unique background,

bio, location, URL and Photo. This is an important step to subconsciously show you are committed to using Twitter

Step 2: Post a couple of tweets Step 3: Find local Tweeps

Visit “TwelloHood” and follow some Twitter users in area Check blogs and try “Reply” skills

Step 4: Use Twitter Search to find like-minded Tweeps Step 5: Interact, be active, participate in conversations

Building a site Go to twitter.com and click "Join

for free" Suggest use real name so friends

can find you easily Also helpful to upload a picture. If select "Protect my updates"

box, people won't be able to read your Twitters unless you authorize them. Suggest leave this box unchecked

Tell friends username or send link to your Twitter page

Each user has own page: twitter.com/username

Go to Twitter.com

Create an account

Twitter demo Welcome to Twitter