using marketing automation technology to strengthen advocacy efforts

Using Marketing Automation Technology to Strengthen Advocacy Efforts

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Presented by….

Chris ScavoDigital Marketing Strategist

experts@informz.com

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Agenda

• What exactly is Marketing Automation?

• Work smarter, not harder

• Think outside of the box

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What exactly is Marketing Automation?

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Software designed to streamline marketing tasks to increase efficiency and effectiveness

Its not just about automating an email series

Personas ScoringBehavior recognitionPersonalization

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Why automate?

Efficiency

Dynamic

Relevancy

Customized Experience

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Customize the experience

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Work Smarter, Not Harder

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360°Customer View

Database Profile

Website Activity

Email Response

Online Community

Customer

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Personalized Targeting

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Target Group Creation

Website activity

Member / Donor data

Email response activity

Online Community activity

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Membership Management

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Call For Action

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Web Activity

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Think Outside the Box

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Ideas to make you a hero

Combine lapsed member data with recent website activity

Follow up on transactions started but not completed

Identify, fast track and convert high value leads

Customize messages based on content adoption

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Score based on whats important

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Tailor based on age

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What matters most?

Campaigns based on local efforts

Online community involvement

Calls for local representatives

Use subscriber data to connect emotionally

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Q&A Go to Twitter#CQAdvocacy

Stay in touchexperts@informz.com