using resource marketing to grow your email list

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Use Resource Marketing to Grow Your Email ListA Step By Step Action Plan To Grow Your

Targeted Email List

Aaron Kassover

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Email Marketing = High ROI

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Email Marketing Works.

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So What’s Stopping You?

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A Proven Plan:Resource Marketing Grows

Targeted Email Lists

• Low to No Cost• Automated and Evergreen• Reach a Targeted Audience

Bonus: Keep your list ‘warm’

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Step 1: Position Your Content to Give People a Reason to

Give You Their Email Address

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Not Like This!

We already get too much email.

Unless I already trust you, I don’t want your newsletter.

Plus newsletters are a LOT of work!

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Like This!

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Gather Up Your Resources

Guides Ebooks &Whitepapers

Presentations Videos

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Create Landing Pages

Some tips:• Keep the page

simple• Ask for just the

basics• Hook it up to

your email provider

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Step 2: Share Your First Landing Page With Your

Current List

You’ve probably been neglecting them, so start by showing them some love.

Bonus: There might be some hidden customers waiting for you!

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Step 3: Wire Your Landing Page To Your Site’s Home Page

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Step 4: Share Your Landing Page On Social Media

Get your resources out in the wild to make new friends.

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Resource Sharing Checklist

LinkedIn – Your profile & groupsFacebook Company PageTwitterGoogle+Industry Forums

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Step 5: Reach Out To Others That Target Your Audience

Remember that everyone is hungry for content. You’ll be doing them a favor by giving them something to share!

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Step 6: Organize Your Landing Pages into a Resource

Library

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Step 7: Repeat For Each Of Your Content Assets

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Bonus! Automate Your List Nurturing in Seconds

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Use Autoresponders to Keep Your List Warm

• Turn your emails from Step 2 into autoresponders

• Keep track of what offers someone has responded to

• Send out your autoresponders regularly (like once a month) to your list

Result: Instant drip marketing campaign!

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Guide-a-rama Makes Resource Marketing Easy

1. Upload your content resources2. Get instant lead converting landing pages and

a microsite3. Embed directly into your website in seconds4. Integrates with your email marketing

Take a 30 day free trial at www.guidearama.com