using social media to engage kids in fitness

CAPTURING THE YOUTH MARKET:The Catalyst for a Lifetime of Fitness

Karen JashinskyFounder / CEO of 02 MAX

March 13, 2011

Karen JashinskyFounder / CEO of 02 MAX

March 17, 2011

Lead by Example…

www. o2maxfitness.com karen@o2maxfitness.com

1 of 26 most influential young people in the fitness industry in January ‘07 by IHRSA

1st Recipient of the IHRSA Emerging Female Business Leader award in ’09

MBA from USC

Certified Fitness Trainer

Karen Jashinsky, Founder & CEO - O2 MAX

Youth Fitness & Media Company Focusing on Lifestyle & Transition Programs

What is O2 MAX ?

Revolutionary ConceptFitness Programs that Enable Youths to Get Fit Anywhere

Social MediaProprietary Programs

PartnershipsTarget Market

High School

College

www. o2maxfitness.com karen@o2maxfitness.com

What do they have in common?

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Kids Today

Pop Culture

Eating Disorders

Body Awareness

Social Media

Stress

Role Models

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Agenda

• Issues• Understanding the Life Stages• Evolution of Fitness• What About the Non Athlete?• How to Engage & Excite Kids• How Can the Fitness Industry

Play a Large Role?• READY…SET...GO!!

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+Different Lifestyles

Walk home Driving to/from school

THEN… Now

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Running at yard Playing at computer

Family dinner TV dinners

Physical Education at school Physical Education cut from school curriculum

Understanding the Life Transitions

Toddler

Prepubescent

Tween

TeenagerCollege Student

Working Professional

Married with Children

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Fitness Milestones…or not?

1950

2010

2000

1990

1980

1970

1960

National Physical

Fitness and Sports Month

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www. o2maxfitness.com karen@o2maxfitness.comhttp://www.bigboysintraining.com/resources/obesity.jpg

What About the Non Athlete?

What are their options?

How to get them excited?

How to identify these kids early?

Athlete Non Athlete

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13

* From Different Schools

Inspiring Others Along the Way

Ambassadors

14

Prom as an example…

15

How it Works?

16

Workouts :

* At home* At studios* Fitness Club* Online

3 Options…

Private Training

Do at Home

Group Workouts

17

At Clubs…

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•Fundraise for prom & programs•Educate on proper eating & exercise•Support School Papers•Workshops

At Schools

• Awareness• Publicity• Parent Support

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Marketing & Promotions

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Why it Helps?

• New leads• Timely• Positive• No Risk• Revenue• Events• Publicity• Online Exposure

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How can YOU get Involved???

• Ambassadors

• Fundraisers

• Contests

• Classes

• Events

+ Some Clubs in Action

Club One

Lifestyle Family Fitness

Spectrum

YogaWorks

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+How Can the Fitness Industry Play a Larger Role?

Programs for Different Age Groups

Matching the Right People and Programs

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How to Engage Youth

1. Identify

2. Empower

3. Implement

4. Evolve

www. o2maxfitness.com karen@o2maxfitness.com

+Plans In Action

www. o2maxfitness.com karen@o2maxfitness.com

Industry changing from babysitting to entertainment & education From childcare as a convenience

to more targeted programs Creating attractive, targeted offerings Developing bigger and better

facilities and programs

Childcare as a criticalcomponent to attracting families

Proving successful for the teens,their parents and your members PR has been incredibly positive

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+

Karen Jashinsky 310 927 7526 karen@o2maxfitness.com

7 Things Howard Stern Can Teach You About Business *

1. Target customers you can serve

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* Haden, Jeff (02-09-2011). "7 Things Howard Stern Can Teach You About Business" BNET

2. Leverage employee skills

3. Stay true to your vision

4. Create multiple streams of revenue

5. …but never at the expense of long-

term results

6. …and never at the expense of your

core business

7. NO means… MAYBE… or YES

+ Questions Karen JashinskyFounder / CEO O2 MAX

www. o2maxfitness.com karen@o2maxfitness.com

Click ‘Primp for Prom ‘ to view the video