using social media to increase online donations and viral fundraising aaron biddar – vp sales...

Using Social Media to Increase Online Donations and Viral Fundraising

Aaron Biddar – VP Sales & Marketing, ThePortaaron@theport.com

Jeff Patrick – Founder, Common Knowledgejpatrick@commonknow.com

Presenters

Jeff PatrickFounder Common Knowledge

jpatrick@commonknow.com@CommonKnow

Aaron BiddarVP Sales & Marketing ThePort Network

Aaron.biddar@theport.com@AaronBiddar

ThePort Overview

Social Media Solutions provider focused on nonprofit organizations

Based in Atlanta

Social networking veterans

100+ active communities

Partnerships with leading constituent-management systems

The Company We Keep

Solutions for nonprofits

Increase Advocacy

Boost Online

Donations

Build Thought

Leadership

Agenda

Why Social Media?

CARE Introduction

Facilitating Donations and Advocacy

Behind the Scenes Integration

Q&A

Changing Landscape

Acquisition & awareness

Membership experience

Monthly chapter meetings

Annual events

Books and magazines

Continuous online interaction

Fundraising events online

Creating awareness with pledges

Not that long ago…

Today

Social Media

Social media creates a dynamic community that brings together constituents to deliver

on your mission.

Boost Online Fundraising with Active Donors

20092010

20112012

Goal

Social Media Connects Donors & Creates Advocates

It all leads to an active community

Agenda

Why Social Media?

CARE Introduction

Facilitating Donations and Advocacy

Behind the Scenes Integration

Q&A

CARE Example

Agenda

Why Social Media?

CARE Introduction

Facilitating Donations and Advocacy

Behind the Scenes Integration

Q&A

Sierra Club

ThePort and Common Knowledge built two communities for Sierra Club

Ways to connect

Connect

Actions

Pledges

Recipes

Connect – Student Coalition

Connect

Arthritis Foundation

Arthritis - Sponsorship

Modules

Community Content

LMT Tracker & Widget

LMT Tracker & Widget

Social Networking Widget

LMT Widget creates action and advocacy

LMT Widget can be shared in any social network

Easily share content

Invite the rest of the worldto take action.

UCC Community

Donate

Fundraising integration within online community

UCC Groups

CARE – Promoting Advocacy

Agenda

Why Social Media?

CARE Introduction

Facilitating Donations and Advocacy

Behind the Scenes Integration

Q&A

Leverage intelligence to empower development

Integration Partners

Data Integration

Community member activity tracked in your member-management database

Encourage community members to take action, become involved

Anyone that fills out a registration or comment form can be added to database

Single Sign On

ThePort Shares Data

Constituent-Management Integration

Database & Profile

Community & Database

Customer Successes

ACHE (American College of Healthcare Executives)

– Goals: Wanted to develop and launch a unique online exam community that would help healthcare executives prepare for the Board of Governors Examination in Healthcare Management.

– Why ThePort: Chose ThePort to integrate social media tools for knowledge sharing, real-time study groups and open-topic discussion

– Results: ACHE now offers its affiliates a dynamic, energized web presence with a clear focus on learning and service to members, enabling it to retain a wider, more active and enthusiastic base

Customer Successes

Buffini & Company

– Goals: Leverage philosophy that ‘networking is everything’ – train real estate agents to utilize online networking to connect with a wider variety of like-minded individuals and break down the constraints of geography

– Why ThePort: Saw the power and flexibility of ThePort platform to harness their unique look and feel and make their vision a reality

– Results: Within three days of launching, the Buffini community easily rose above 2,000 users, and has continued to grow exponential. Now more than 6,000 members!

Customer Successes

RFMA (Restaurant Facility Management Association)

– Goals: Help restaurant professionals share best practices to improve effectiveness and value; Provide a community for interactions between members and restaurant product and service vendors

– Why ThePort: RFMA has a staff of only two – wanted a platform with simple-to-use and robust community-management tools

– Results: Launched in January 2009 – 1/6 of all members already active (as of mid-March 2009)

Customer Successes

CARE

– Goals: Increase Member Interactions and Engagement: Increase Support of CARE Cause

– Why ThePort: CARE selected ThePort because its leadership recognized that ThePort’s social media suite furnished the most comprehensive Web 2.0 platform and the broadest functionality to keep pace with CARE’s growing needs.

– Results: Thousands of engaged members, message reaching thousands more, increased fundraising

– 3,800 Members

Agenda

Why Social Media?

CARE Introduction

Facilitating Donations and Advocacy

Behind the Scenes Integration

Q&A

Using Social Media to Increase Online Donations and Viral Fundraising

Aaron Biddar – VP Sales & Marketing, ThePortaaron@theport.com678.391.7805

Jeff Patrick – Founder, Common Knowledgejpatrick@commonknow.com