digital donations meetup
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Digital Donations
betterplace meetup, 20. June 2013
Dr. Joana Breidenbach
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betterplace.org
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betterplace lab
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Trendscouting
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The donation market
Country Donation/Population (€)
Donation volume (€)
Population
USA 683,00 212,64 Mrd. 311 Mio.
Netherlands 259,00 4,3 Mrd. 16,6 Mio.
UK 198,00 12,23 Mrd. 61,6 Mio.
Switzerland 121,00 0,96 Mrd. 7,9 Mio.
Germany 67,00 4,5 Mrd. 82,0 Mio.
Austria 54,00 0,46 Mrd. 8,4 Mio.
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Online generated donations
Disaster Relief: up to 50% +
Disaster Relief: up to 50% +
Yearly donations in Germany: 4,5 Billion
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7-10 %
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Future most important fundraising channels
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Quelle: Online Fundraising Studie 2012, Altruja GmbH.
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Online Fundraising
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Long Tail: Visibility for local projects
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Direct cash transfers: Cutting out the middle men
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Improve transparancy & accountability
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Web of Trust: Crowdsourcing opinions
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Lower Fundraising costs
100 %
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Enlarging the pie: Younger donors
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Painless Giving
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Round-up while shopping
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Affiliate Marketing
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Gamification
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Mobile donations
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Mobile donations
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Mobile donations
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Mobile donations
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Mobile donations
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The Challenges
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1. How can we implement donations in our daily life?
1. How can we make „donations“ sexy?
2. How do we encourage recurring online donations?
1. How do we encourage NGOs to motivate their supporters to start fundraising events?
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Work with us on these challenges!
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When?
19. – 21. July 2013
Where?
Betterplace office, Schlesische Strasse 26, 10997 Berlin
How?
Write to [email protected]
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betterplace labgut.org gemeinnützige Aktiengesellschaft
Schlesische Strasse 26, 10997 BerlinTel +49 30 76 76 44 88-0, [email protected]
Thank you very much.
Dr. Joana Breidenbach
Founder and CEObetterplace lab
Anthropologist & Author