digital donations investors deck
TRANSCRIPT
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CHARITABLE GIVING MADE EASY™
POINTOFSALE ATMS ONLINE MOBILE
LEADINGPROVIDEROFALTERNATIVEFUNDRAISINGSOLUTIONSINTHEUS.
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2003-2010 2011 2012 2013
FoundedasadirecttomarketproviderofpaymentprocessingsoluFons,rewardsandloyalty
programs
Enteredintolongtermandexclusiveagreementswithpaymentprocessors,ATMmanufacturersanddistributors,andindependentmarkeFng&sales
organizaFons
IntroducedtheDigitalDonaFons™plaPormand
expandeditstechnologyanddistribuFoncapabiliFes.
ExpandedproductcategoriestoincludeATMs,mobileandonline
“Firstandonlycompanytodeployana2onaldona2onprogramwithaccesstoover200,000+IndependentATMsthroughouttheUS.”
COMPANY HISTORY
CreatedDigitalDonaFons,Inc.inordertocapitalize,developnew
productsandcreatedistribuFonfortheDigitalDonaFonsplaPorm.
2014
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THE PROBLEM
WITHOVER1.5MILLIONNONPROFITS(NPO’s)INTHEUS,COMPETITIONFOR
DONATIONSISSIGNIFICANT.INORDERTOCOMPETE,THESENPO’SNEEDTOFIND
SOLUTIONSTOREACHDONORSWITHOUTTHEASSOCIATEDCOSTSANDSTAFFINGOF
TRADITIONALFUNDRAISING.
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THE SOLUTION
DIGITALDONATIONS™PROVIDESALTERNATIVEFUNDRAISINGTECHNOLOGYANDSOCIAL
E-COMMERCETOOLSTHATWILLALLOWNPO’STOTARGETLARGESEGMENTSOFTHE
POPULATIONWITHOUTTHETRADITIONALINHERENTCOSTS.
MICRODONATIONACCEPTANCE(UNDER$10)IS
THELARGESTGROWINGSEGMENTOFANONPROFITSFUNDRAISINGSTRATEGY!
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MARKET / INDUSTRY
In2014theirwere76.9BillionElectronicPayment
TransacVons
2014-$457billioninfundraising.74%fromindividualdonors
TARGETAUDIENCE REVENUEOPPORTUNITY
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PAY FOR PERFORMANCE BUSINESS MODEL
§ %ofCreditCardProcessingfees(residualincome)§ %ofServicefeesfromdonaFonsonallplaPorms§ SaleofGiXCerFficatesonTheCauseMarketplace
donatedbymerchantsandserviceproviders
RevenuesaregeneratedbyprovidingfundraisingandtechnologysoluVonsonapayforperformancemodel.
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OUR PROCESSING & FUNDRAISING CAPABILITES
DigitalDonaVons™technologysupportedby8outofthe10largestpaymentprocessorsintheworld.§ WorldPay§ GlobalPayments§ FirstData/BankofAmericaMerchantServices§ ChasePaymentech§ TSYS§ Elavon§ Heartland§ VanFv
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OUR SUITE OF PRODUCT SOLUTIONS
CREDITCARDPROCESSING
CROWDGIVINGPLATFORMATM’S
POINTOFSALEFUNDRAISING
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OUR SUITE OF PRODUCT SOLUTIONS CONTINUED
MOBILE E-COMMERCE
ALTERNATIVEPAYMENTMETHOD
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DONOR REWARDS & LOYALTY
BuiltintotheDigitalDonaVons™plaPorm,areanumberofopFonalcreaFvemarkeFng,rewardsandloyaltyopportuniFesfortheconsumer,marketerandmerchantaswellaschariFesandfoundaFonsthatwillbecomepartofthefamilyofDigitalDonaFons™soluFons.§ E-receiptbytexttodonorsonATMscreatesopportunitytocommunicate,offerrewardsandcollect
valuabledata.§ Deliversreal-FmeelectronicpromoFonsthatawardsrandomincenFvesinstantlyatthePoint-of-Sale§ ConsumersthatdonatetoacharityontheCauseMarketplacecanearnupto60%discountincashback
rewardswhenshoppingatover1,200naFonalmerchants§ InaddiFontoPAYGIVE™beingacosteffecFvepaymentsoluFon,usersautomaFcallyreceivecashback
rewardsthattheycanelecttodonatetotheircharityofchoice.§ Consumersthatdonateonline/shoppingcartcanreceiveinstantrewardsfromthemerchantandfrom
DigitalDonaFonssponsorsandpartners.§ MobileuserspurchaseproductsandservicesFedtoaspecificcauseandwillreceivespecialoffers
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Onaverageover80%ofconsumerswillchoosetoshopatabusinessthatsupportsacharitablecause.
ü 88%ifgiventheopportunitywouldbuyaproductwithsocialand/orenvironmentalbenefit
ü 88%thinkthatcompanysupportforcausesisacceptableü 85%wouldrewardthosecompanieswithaposiFveimage
ü 83%wishmoreoftheproducts,servicesandretailerstheyusedwouldsupportcauses
ü 79%ifgiventheopportunitywoulddonatetoacharitysupportedbyacompanyItrust
ü 74%ifgivenopportunitywouldvoiceopiniontoacompanyaboutitsefforts(e.g.commentson
companywebsiteorblog,reviewproducts)
ü 73%ofdonaFonscomefromindividuals
*ThemostrecentConeCommunicaVonsSocialImpactStudyshowedthatindividualAmericansreactstronglyandposi2velytocompaniesinvolvementwithcause/chariVesandtheywantmoreofit:
CAUSE MARKETING - CONSUMER BEHAVIOR
11
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STRATEGIC PARTNERS
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SOME OF OUR CHARITIES
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WHY OUR BUSINESS MODEL WORKS
§ TurnkeyfundraisingsoluFonswithnoupfrontcosts§ Strongstrategicalliancesandcontractsinplacewith:nonprofits,ATMmanufacturers,the
paymentsindustry,sports/entertainment,media§ ProcessoragnosFcallowingintegraFonwith8ofthe10largestprocessorsintheworld§ MulFpledonorsolicitaFonplaPormsforfundraisingopportuniFeswiththeabilityto
reachamassaudienceofindividualsastheypayforgoodsandservices§ FiscallysponsoredfoundaFonundertheguidanceandmanagementofUnitedCharitable
Programsallowingfundraisingforanyqualified501c3
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FINANCIAL SUMMARY
Year 1 Year 2 Year 3 Year 4 Year 5 Totals
Revenue 1,810,000$ 9,210,000$ 23,470,000$ 29,340,000$ 36,680,000$ 100,510,000$ COS 650,000 3,690,000 9,380,000 11,730,000 14,660,000 40,110,000
Gross Profit 1,160,000 5,520,000 14,090,000 17,610,000 22,020,000 60,400,000Opex & Other 3,509,000 5,130,000 8,898,000 10,058,000 11,468,000 39,063,000
Oper Income (Loss) (2,349,000) 390,000 5,192,000 7,552,000 10,552,000 21,337,000Income Taxes 0 0 900,000 3,020,000 4,220,000 8,140,000
Net Income (Loss) (2,349,000)$ 390,000$ 4,292,000$ 4,532,000$ 6,332,000$ 13,197,000$
Summary Projected Stmt of Operations
Therearefourkeyproductstoourfinancialmodelthatcontributetoourrevenues.
• PointofSaleFundraising(withcreditcardprocessing)• Creditcardprocessingonly(nodonaFons)• ATMFundraising• TheCauseMarketplace
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USE OF PROCEEDS
§ CustomerAcquisiFon§ PlaPorm/Technology
Development§ Branding/MarkeFng§ GeneralOperaFons§ Hiringofindustryspecifictalent