pointme investors deck
TRANSCRIPT
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pointme.co
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Solution
Table of contents:
Business model
Marketing & Sales
Competition
Finances
Problem
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PROBLEMS in digital marketing
How to engage users?
How to manage multiple social media accounts?
Discounts Prizes Contests Samples
Community managers Online tools Outsourcing
Content quality Analytics
User generated content (UGC) Copywriting Creative approach
Online tools Market research
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Easier handling of social media
channels
How Pointme solves these challenges?
Know precise user engagement
Track, manage and analyze data
Pointme tackles all these challenges by integrating all solutions in one platform which consists of web interface and mobile app which allows brands to:
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PROCESS
BRANDS USERS POINTME
Web interface: Mobile app:
Emotional connection with favorite brand content creation rewards
Simplifying the whole process of creating and managing a marketing campaign.
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Web interface features:
RESEARCH ANALYZE EXECUTION
- Collecting and filtering overall results of campaign and user data
Enables brands to track user content in which they are
mentioned as they happen
- Creation of campaign based on gathered data (campaign visible inside mobile app) - Promotion of the created campaigns on multiple social media channels
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Real-time user mentions on Twitter, Instagram
and Facebook of:
• Your brand
• Your competitors
• Your users preferences and opinions
It allows you to track and measure fan activities based on engagement of their posts.
Research social media monitoring
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Execute Creating a campaign:
• Add campaign name
• list reward which user gets
• cover photo
• location
• duration
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Campaign created
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Insights about users: • Demographics
• Engagement
• Reach
• Emotions
Analyze:
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SECRET SAUCE:
Deeplinking feature:
Brands provide a direct link which enables users to access the campaigns without actually downloading the app.
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Pointme web app
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User opens the campaign without actually downloading the app.
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Users join the campaign by taking a photo which follows the conditions set by the brand.
STEP 1:
Pointme web app
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The taken photo is shared on the user`s personal social media profile thus promoting the brand.
STEP 2:
Pointme web app
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Step 3:
By doing so, the user gets a coupon which entitles
him to a reward from the brand.
Pointme web app
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Step 4:
User uses coupon
Pointme web app
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Pointme is a communication tool which gives brands real statistical data about their true fans based on user generated content and user`s behavior. We are using our coupon system to measure real-time conversion.
Pointme
„Now brands can finally know the realtime conversion of their campaigns.”
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on FB
From July of 2015 till January of 2016.
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package package package
-Mobile app -Full business interface analytics
Package 2 + white label app - Mobile app - Web interface execution feature
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Mobile advertising:
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TARGET CUSTOMER
Digital marketing agencies
Big brands
Companies which are oriented to digital marketing
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CLIENTS
The most popular beer in the world The most popular travel agency in SEE
The biggest basketball club in Croatia The second best football club in Croatia
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PARTNERS
The most popular beer in the world
The biggest creative agency in Croatia
The biggest sport marketing agency in Croatia
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PIPELINE
The biggest company in Croatia
The biggest full service in SEE
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Case studies:
25
Goal: Promote new console among teenagers who love to play games
200+ photos
70K+ organic reach on FB
Play Station 4
ZARA Goal: Promote brand among teenagers who love to wear
trendy clothes and be modern.
100+ photos
30K+ organic reach on FB
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Competition
•Slide iz pitcha Reward systems + User generated solutions
Social media management + Monitoring
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OUR TEAM
Mateo Stupičić
CEO
Juraj Zorić
CTO
Mateo Perčinić
Developers Dejan Mišljenović
Developer
Marko Pavičić
COO
Davor Pejić
Marketing
Luka Župarić
Marketing
Rebeka Posavec
Designer
Combined experience in sales, digital marketing and management / More than 10 years of combined experience in software development / 5 years of experience in graphic design
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Till the end of 2016. .
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MILESTONES
Market: Ex-Yugoslavia
Complete product Market: Italy
Market: Germany, Austria
January-August 2016. June 2016. August 2016. 2017.
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