using what you know about social media: how to create and measure a facebook page for your...

How to Create and Measure a Facebook Page for Your OrganizationTyra McKinney, Health Communications Specialist for

CDC NPINMonday, February 10, 2014

Objectives

• Ensure that Facebook is the right fit for your

organization

• Learn how to create an attractive and engaging

Facebook Page

• Tips to promote your Facebook Page

• Best way to monitor and evaluate your Facebook

Page

Facebook Basics

Create a Facebook Page

Facebook Category

Facebook Page Owner

Facebook ‘About’ Section

Photos and Favorites

Pre – Planning Steps

Facebook Strategy

Should your organization integrate Facebook into its brand?

• Identify the demographics of your

target audience

• Assess how your audience prefers to

receive information

• Make sure that Facebook can help

reach your goals

Facebook Goals

What are your organizations goals?• Show expertise• Increase reach• Drive traffic to website• Build new partnerships

Facebook Plan

How are you going to reach your goals?

• Create an online community

• Create awareness• Promote business-related

content

Facebook Photos

Photos are a great way to get your

audience’s attention.

• People respond more to

visuals.

• Infographics and video posts

increase traffic.

• Visuals drive engagement.

Facebook Posts

• Fill-in-the-blank posts allows fans

to interact.

• Questions help to get fans to

comment and share their thoughts.

• Quick facts and tips can promote

your messaging.

Facebook Hashtags

Strategic hashtags on Facebook posts can drive traffic to other sites:

• Drive traffic to other sites.

• Promote messaging and events.

• Trend topics related to your

industry.

• Capture new fans and potential

leads

Publish Schedule

• Spread out updates/posts to create a

constant dialog with audience.

• Calendar can help to schedule

moderation periods for comments.

• It can help to see the Total Interactions

around different content types.

Facebook Engagement

• Posting on Facebook between 8 a.m.

to 7 p.m. gets more fans.

• Wednesdays and Sundays are the

best days to post.

• Posting to your Facebook Page often

gets more likes and comments.

Promote Facebook Page

• Cross-promote Facebook Page on other social

media sites

• Start promotion in advance, to field questions

from followers

• Place the Facebook button on your website

• Put Facebook badge on email signatures, flyers,

brochures, business cards, products, etc.

Facebook Monitoring

• Monitor Facebook Page on

a regular basis

• Respond quickly to

comments or questions

• Use Facebook’s Page

Insights to keep track of

growth and change

Best Practices

• Keep Facebook at the forefront. Always think about messaging, links and media that can be put on the Page.

• Plan, plan, and plan some more. Prior to setting up a Page, create a plan and have a strategy on how to monitor and maintain it.

• Track your posts. Use Page Insights to track

measurements about your Page’s performance.

Reminders

If you have your CPH or CHES credentials you can apply for a

credit from today’s tutorial at uwyk@cdcnpin.org.

Please remember you will be required to complete a short

evaluation which will be sent to you on requesting continuing

education credit.

If you do not require continuing education credit but would like

to provide feedback, please contact uwyk@cdcnpin.org

Thank You!