utell orbitz webex v2

Utell – Orbitz Worldwide Overview

Agenda

• Orbitz Worldwide Overview

• Global Online Travel Landscape

• Opportunities

ORBITZ WORLDWIDE OVERVIEW

$11.5B Bookings

140+ Countries

1,500 Employees 16 Languages18M Visitors / mo.

Orbitz Worldwide Brands

Key Points of Sale – Americas

Key Points of Sale – International

Industry Leading Global Technology Platform

A Leading Managed Travel Provider

Business Advantage

OWW Distribution: New Partner in 2012

ONLINE TRAVEL LANDSCAPE

Global Travel Market & Online Share ($B)

Source: PhoCusWright, Global Online Travel Overview Second Edition

2009 2010 2011 2012$0

$100

$200

$300

$400

$500

$600

$700

$800

$900

$1,000

28% 30% 31% 33%

+6%+6%

+7%

+11%+10%

+13%

Brand or Channel Monthly Unique Visitors (000)

Expedia 19,367Priceline 12,732

Orbitz Worldwide 10,881Southwest Airlines 8,586

Kayak 7,251Fareportal Media Group 6,491

Travelocity 6,405Delta Airlines 5,512

Marriott 5,436AOL Travel 5,237

Monthly Unique Visitors

Source: comScore, April 2012

63%37%

2010 Actual 2012 Estimated

63%

37%

Third Party Bookings Remain Consistent

Source: PhoCusWright, Global Online Travel Overview Second Edition

Less Than Half of OTA Shoppers Actually Book on OTAs

Other

Retail Agency Call Center

Retail Agency Website

Supplier Call Center

Supplier.com

OTA

6%

4%

5%

7%

31%

47%

Source: PhoCusWright, 2010

OPPORTUNITIES

Importance of Promotions

Americas APAC EMEA0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

With Promotion No Promotion

Importance of Packaging

Package Mix by Region

Global Merchandising

Site-Wide and Flash Sales

Twitter Giveaways

Facebook Contests

Global Merchandising – Insider Steals

Global Merchandising – Mobile Steals

Performance Marketing Programs

Three Main Takeaways

• Global brands and reach

• Broad and diverse Merchandising capabilities

• Importance of promotions and packages

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