utell orbitz webex v2
TRANSCRIPT
Utell – Orbitz Worldwide Overview
Agenda
• Orbitz Worldwide Overview
• Global Online Travel Landscape
• Opportunities
ORBITZ WORLDWIDE OVERVIEW
$11.5B Bookings
140+ Countries
1,500 Employees 16 Languages18M Visitors / mo.
Orbitz Worldwide Brands
Key Points of Sale – Americas
Key Points of Sale – International
Increasing International Mix
2009 2010 20110%
10%
20%
30%
21%
23%
29%
Industry Leading Global Technology Platform
A Leading Managed Travel Provider
Source: OWW Internal Data – growth trends using base year 2008
2009 2010 20110%
10%
20%
30%
40%
50%
60%Room Nights
Growth Trends
Business Advantage
Private label distribution channel has grown impressively and represents significant growth opportunity
2009 2010 2011
2 year CAGR 55%
U.S. Private Label Distribution Channel Room Nights
OWW Distribution: New Partner in 2012
ONLINE TRAVEL LANDSCAPE
Global Travel Market & Online Share ($B)
Source: PhoCusWright, Global Online Travel Overview Second Edition
2009 2010 2011 2012$0
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
28% 30% 31% 33%
+6%+6%
+7%
+11%+10%
+13%
Brand or Channel Monthly Unique Visitors (000)
Expedia 19,367Priceline 12,732
Orbitz Worldwide 10,881Southwest Airlines 8,586
Kayak 7,251Fareportal Media Group 6,491
Travelocity 6,405Delta Airlines 5,512
Marriott 5,436AOL Travel 5,237
Monthly Unique Visitors
Source: comScore, April 2012
63%37%
2010 Actual 2012 Estimated
63%
37%
Third Party Bookings Remain Consistent
Source: PhoCusWright, Global Online Travel Overview Second Edition
Less Than Half of OTA Shoppers Actually Book on OTAs
Other
Retail Agency Call Center
Retail Agency Website
Supplier Call Center
Supplier.com
OTA
6%
4%
5%
7%
31%
47%
Source: PhoCusWright, 2010
OPPORTUNITIES
Importance of Promotions
Americas APAC EMEA0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
With Promotion No Promotion
Importance of Packaging
Package Mix by Region
Opportunities: Global Brands with Global Reach
Merchandising and Point of Sale: Leverage Our Base
Private Label
Promotions
Corporate Travel
Partner Marketi
ng
Global Merchandising
Site-Wide and Flash Sales
Twitter Giveaways
Facebook Contests
Global Merchandising – Insider Steals
Global Merchandising – Mobile Steals
Performance Marketing Programs
Three Main Takeaways
• Global brands and reach
• Broad and diverse Merchandising capabilities
• Importance of promotions and packages
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