utility bill design: 6 simple steps for better bills
Post on 13-Feb-2017
617 Views
Preview:
TRANSCRIPT
Utility Bill Design: 6 Simple Steps For Better Bills
Utility bills are importantThey inform customers of important information
and also help to build strong customer relationships
Effective bill design reduces cost to serve
Research confirms that many customers find utility bills confusing
*uSwitch, 2013 (Over-complicated household bills are leaving consumers vulnerable to over-charging)
Poor bill design may hinder understanding
The bond between customers and utilities can be damaged
Key information should be easy to understand
1
Font type and size should be…
EASY TO READ
2
Jargon words should be avoided wherever possible
3
Important information should be on the front
Other information should be on the rear
4
Charges should be clearly stated
5
Visual images are processed 60,000 times faster than text
6
Graphs & images are effective and drive
customer engagement
For more informationcontact@jendev.com+44 (0)1534 505350
top related