uw writing with voice and op-eds

HOW TO WRITE AND PITCH POWERFUL OP-EDS

UW Writing with Voice, March 10, 2015

WHAT IS AN OP-ED?

An op-ed is…

•A knowledgeable argument

An op-ed is not…

•Community news

•A progress report

•A news release

•A rant

•A response to a previously published article

You are already an expert

•You are uniquely authorized to write a guest column about something

•Example: Are you a college student? You have a unique opinion about MOOCs, tuition costs, state support for higher ed, fraternities, social media, public safety on the Ave, STEM, the job market, cost of housing…

Seattle Times op-ed: Dating

Seattle Times op-ed: Study abroad

Seattle Times op-ed: Waitressing

WHO PUBLISHES OP-EDS

Easier

• Local print publications: NW Asian Weekly, Seattle Medium, UW Daily

• Local websites: Crosscut.com

• Business journals: Puget Sound Business Journal

• National websites: Huffington Post

Harder

• Daily metropolitan newspapers: Seattle Times

• National newspapers

Op-ed structure

Short lede, ~100 words

Main argument

Research supporting your argument

Propose solutions

Ending, kicker or call to action

PITCHING AN OP-ED

Pitching: Stand out from the crowd

•Read the submission guidelines (http://seati.ms/submitoped)

•Have an opinion and state it forcefully.

•Be pleasantly persistent

•Explain why you are the best person to write this, in 200 words or fewer

•Include your headshot

Make an op-ed editor happy

•Don’t submit to multiple newspapers at once

•Don’t demand to hear back the same day

•Don’t expect a commitment to publish on spec

•Don’t expect multiple rounds of editing and multiple last-minute changes

Social media countsEmail excerpt from op-ed writer Arsalan Iftikhar @TheMuslimGuy:

“Please let me know when the article goes live and I will send out to my 30,000+ Facebook/Twitter followers…

Thanks again for this wonderful opportunity...Hope to do it again soon :)

Yours,Arsalan”

No does not mean never. No means not right now.

SCREW IT. PUBLISH IT YOURSELF.

Recommended reading: “Show Your Work” by Austin Kleonhttp://austinkleon.com/show-your-work/

Replay this presentation athttp://bit.ly/uwopeds

206-464-2958schan@seattletimes.com@sharonpianchan