ux at hemnet - how we created a new map search experiencce, antrop ux all stars 2014-05-15

UX at HemnetHow we created a new map search experience

Today, I am proud

“Replace the maps”

Thomas Lindqvist, Hemnet

LARGETheme

1-6 months3-5 persons

MEDIUMOperations team

A few days2-3 people

SMALLWeb master

Minutes or hours1 person

The Banana Reports

Thomas Lindqvist, Hemnet

No UX team

Small, self organizing, cross-functionalteams in themes

Everyone involved from the startresults in shared knowledge and ownership

UX in our discovery phase● Find and verify insights to give direction to early concepts and design

○ Theme specific personas & Co-write user scenarios

● Define goals and metrics

○ our success criterias. Done by the team, not by management

● Visualise concepts together with business

● Get feedback on feasibility from developers

● Build and get feedback on simple prototypes

Three 2-week iterations

All team members involved in everything

UX in our implemention phase

● Planning

○ Split scenarios into buildable chunks

○ Create high level backlog

● Get go from management

● Communication with other teams and stakeholders

One 2-week iterations

Less sketch time, more communication

UX in our implemention phase

● Detailing design and get

● Continous feedback from “Designfikas”, demos and quick user tests

● Element gallery

● Deliver chunks to live site to reduce late surprises

○ Behavioural data

○ Techical viability

○ Beta-test on 5% of traffic

Nine 2-week iterations

Success criterias for us● Easy access to everyone you need to speak to

○ Users from our user panels

○ Behavioural data (high traffic and historial data)

○ All competencies needed to solve the task

○ Decision makers

● Empowered team and trust from management

○ Hands-off focused teams

○ Time to plan and learn

Everyone likes to talk product, business, experience, tech and process

● Designers program

● Developers involved in research and design

● Business guy is the users advocate

● Actionable retrospectives

Process vs Reality

User researchin the long run

Now:Post release and

dissolve the theme team

Two 2-week iterations

Bb b

LARGETheme

1-6 months3-5 persons

MEDIUMOperations team

A few days2-3 people

SMALLWeb master

Minutes or hours1 person

Future:How did it go moments

1 day later 1 week later 1, 3, 6 months later

But, does it scale?

Thank you!magnus.burell@hemnet.se