ux café march '13 - mark doolan
Post on 27-Jan-2015
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DESCRIPTION
'Choice Architecture - issues that arise when presenting information and products to users'
TRANSCRIPT
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CHOICE ARCHITECTUREHelping people to make choices
By Mark DoolanMarch 2013
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CHOICE IS ENPOWERING
Autonomy Flexibility Freedom
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BUT CHOICE CAN DRIVE US MAD
Anxiety Regret Opportunity cost
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LESS CHOICE IS MORE CHOICE
24 jars = 3% conversion 6 jars = 30% conversion
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SUPPORT MAXIMIZERS
Clear labeling Progressive disclosure Effective filtering
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MAKE IT EASY FOR SATISFICERS
Recommendations Framing Simple differentiation
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THANK YOU
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