validate your navigation architecture · ux study, interview. qualitative. analytics. analytics,...
Post on 22-Aug-2020
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Validate yourNavigation Architecture
World information architecture day 2020 (Zurich)
Qualitativeanalytics
Website Smartlooktsc.li/smart
But… how?
… BY reverse engineering it
1. Successful Funnels2. Identify struggles3. Is it a pattern?4. Analyse drop-outs
why?
qualitativequantitative
ux Study,interview
Analytics,A/B TESTING
qualitativequantitative
ux Study,interview
Qualitativeanalytics
Analytics,A/B TESTING
ux Study,interview
Qualitativeanalytics
Analytics,A/B TESTING
qualitativequantitative
$$$ / big Effort$ / small Effort
New stuff to test
Actual Ux study + focused Ux studies
Qualitative analytics
try it
tim@validate.design@validatedesignQuestions?
smartlook.comcode: validatedesign(+1 Month Trial)
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