value driven marketing
Post on 12-Aug-2015
60 Views
Preview:
TRANSCRIPT
Value Driven Marketing-oGCDP AIESEC in Indonesia 15/16
Our common problem EP picky with their project Parents approval Visa problem Takes long time to match Not Clear information about Global Citizen Mindset is wrong Budget problem
What do you think about our reality?
What you ‘always’ say.. “..nanti epnya ga mau ikutan karena
disuruh bayar”
“...EPnya pengen euro trip abis
exchange....” “...aku maunya ke Eropa doang
soalnya EP aku maunya ke
eropa....” “...ribet dan ga ngerti
daftarnya....”
“...orangtuaku ga
percaya kak....”
“...aku maunya
perginya sama dia ga
mau sendiri....”
Why do you think it’s happening?
That’s because we don’t sell our value!!
Value oGCDP
Marketing 3.0
“ Values
Driven
Marketing”
Customer doesn’t buy your
brand because of rational
intelligence, but also emotional
and spiritual intelligence”
Values Driven MARKETING “Our customer will
perceive our brand
from their first
interaction”
We need to implement this
value in OUR OPERATION to
OUR CUSTOMER!
Values Driven MARKETING
What is the right word to sum up about this?
Key Message The way we give message to our customer
reflected in how we do promotion and how we
amplify it in our operation
Let’s do it Divide yourself into 2 groups, oGCDP and Marketing.
Marketing : Create do’s and dont’s in our promotional tools.
oGCDP : Create concept how we will amplify our value into our operation
top related