van gogh museum on social media

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Van Gogh Museum on Social Media

Charlotte Bosman 3 April 2014

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Team Online Media

Facebook – a few years ago

Facebook – a few years ago

Strategy

Strategy

Content calendar Meetings

Statistics

Quotes from online fans

Questions from online fans

Statistics

Measurement of engagement on Facebook

NB status van 09-12-2013. https://app.conversocial.com/profiler/ IPM (interactions per thousand fans)

Measurement of engagement on Facebook

http://blog.fanpagekarma.com/2013/02/13/facebook-engagement-interaction-rates/

Museums on Facebook - National

28-03-2014. https://monitor.wildfireapp.com

Museums on Facebook - International

02-04-2014. https://monitor.wildfireapp.com

http://www.museum-analytics.org/facebook/

Most engaging Facebook content

http://www.museum-analytics.org/facebook/

Most engaging Twitter content

Museums on Facebook

Musea Nationaal #fans

1. Van Gogh Museum 260,697

2. Rijksmuseum 195,519

3. Anne Frank House 107,269

4. Stedelijk Museum Amsterdam

59,203

5. Foam Fotografie- museum Amsterdam

53,158

Musea internationaal #fans

1.  MoMA The Museum of Modern Art

1,565,085

2. Musée du Louvre 1,258,928

3. Royal Collection Trust

1,129,093

4. Saatchi Gallery 1,128,428

5. Metropolitan Museum of Art

1,098,767

21. Van Gogh Museum 260,697

02-04-2014 http://www.museum-analytics.org/

Google+

Van Gogh Museum Online

Facebook

Facebookpage Van Gogh Museum

Facebookpage Van Gogh Museum

Content

Mission Van Gogh Museum “The Van Gogh Museum makes the life and work of Vincent van Gogh and the

art of his time accessible to as many people as possible in order to enrich and

inspire them.”

Social media - content Van Gogh Museum related content •  Activities at the Van Gogh Museum •  Exhibitions and presentations at the Van Gogh Museum •  Exhibitions and presentations with works from the

collection of the Van Gogh Museum, but held elsewhere (Japan for example)

•  (Fun) facts from works of art from our collection •  Birthday’s and anniversaries of death from artists from our

collection

Van Gogh related content •  Van Gogh inspired works •  Activities elsewhere inspired by the work of Van Gogh •  Exhibitions elsewhere with works from Van Gogh

General •  (Inter)national holiday’s

Posts

Posts

09-12-2013. https://app.conversocial.com/profiler/

Posts

Posts that work well for us

Posts with less engagement

When do you post?

When are your fans online?

Recommended Times

Reach

Reach on Facebook

Reach on Facebook

Reach on Facebook - partners

Reach on Facebook - promoted post

Reach on Facebook

non promoted posts

promoted posts

Summary •  Develop a strategy

•  Use your statistics

•  Develop great content

•  Do research into your audience •  who are they? •  When are they online? •  How do you reach them?

•  Invest in partnerships

Questions?

Van Gogh Museum Online Website •  www.vangoghmuseum.com Webshop •  http://www.vangoghmuseumshop.com Online Tickets •  https://tickets.vangoghmuseum.nl/activity Facebook •  https://www.facebook.com/vangoghmuseum Twitter •  https://www.twitter.com/vangoghmuseum Google+ •  https://plus.google.com/+VanGoghMuseum Pinterest •  http://www.pinterest.com/vangoghmuseum Instagram •  http://instagram.com/vangoghmuseum Linkedin •  http://www.linkedin.com/company/van-gogh-museum YouTube •  https://www.youtube.com/VanGoghMuseum Flickr •  https://www.flickr.com/groups/vangoghmuseum Slideshare •  http://www.slideshare.net/vangoghmuseum

Charlotte Bosman Online Website •  www.charlottebosman.nl Facebook •  https://www.facebook.com/charlottebosman Twitter •  https://www.twitter.com/charlottebosman Google+ •  https://plus.google.com/+CharlotteBosman Pinterest •  http://www.pinterest.com/charlottebosman Instagram •  http://instagram.com/charlottebosman Linkedin •  http://www.linkedin.com/in/charlottebosman