vana app pitch deck

From an early age women are taught that appearance is

important.

Self-confidence plummets during adolescence.

As girls become women, appearance becomes everything.

Looking good and feeling good boost confidence.

Makeup and other cosmetic products are the keys to feeling beautiful.

Time is wasted sifting through information.

Many skincare products list chemicals as product ingredients.

The at-home beauty specialist

TEAM

Cindy Almonte Tyler Shea Alexa Masiello

co-founders

THE HARD TRUTH

Women no longer rely on store professionals to feel beautiful.

Internet and Social Media Television

Instore Shopping

MILLENNIAL WOMEN

Independent Tech Savvy Quality over Quantity

WHAT WOMEN WANT

81% 65% 25% more

SHOPPING IS AN EXPERIENCE

SHOPPING IS AN EXPERIENCE

In 2014, cosmetic sales earned 12 billion dollars in the US.

WHO’S RESPONSIBLE FOR THE SALES?

beauty forums beauty suppliers beauty bloggers

Organized Tutorials and DIYs Box subscriptions

CATEGORIES

Search specifically for DIYs / tutorials

Choose between video and photo steps

Use your location to find product suppliers

LOCATION

Use your location to find stores that carry the products

Stores are listed from closest to farthest

BEAUTY BOX

Flat sale rate for each box

Discover each product featured and how it’s good for you

Instagram is the premiere way women see advertising for cosmetics.

BUSINESS MODEL

AppPartnership Social Media

Website

PARTNERING

APP

Launch Vana the app. This is where Vana gains members and their trust in finding all things beauty.

Fast

SHIPPING

Fast

Free

USPS

MARKETING

Instagram and Twitter accounts will be used to advertise Vana within the online beauty community.

MARKETING

DIGITAL CONTENT

WEBSITE

Vana’s website will be launched to build upon the app and create a stronger relationship with its members.

The quality of cosmetic products outweighs the price.

SAMPLE CONTRACT

6 months

$200per month

SUBSCRIPTION CONTRACT

Monthly Contract Monthly Box Cancel Any Time

PROJECT TIMELINE

MarchBuild partnerships with beauty companies to provide samples.

August

December

February

Vana’s first platform for interactive services is launched.

Build Vana community through another online base.

Continue growing Vana as popularity rises and more members sign up.

Partnership with Beauty Suppliers

MONEY?

Beauty Boxes

Fast

$250,000

$10,000

95%

GOALS BY 2016

INVESTING

$750,000

Labor Marketing Box Reserve

60% 20% 10% 10%

The future of the beauty industry relies on making that personal connection with women.

Vana understands and utilizes that in order to give women the confidence they need to choose the

products that will make them look fierce.