vanina schick - notes from a blitzscale

Notes from a Blitzscale(as coined by Reid Hoffman)@vaninaschick, X-BlaBlaCar

House

Tribe

Village

City

Nation

Change is challenging

Magnitudes of Blitzscaling

HouseTribeVillageCityNation

Org scale Customer scale Revenue scale

1s

10s

100s

1000s

10,000Ks

10Ks

100Ks

Ms

10Ms

100Ms

<$10M

$10M+

$100M+

$1B+

$5B+

House stage

No resources, just hustle

Building product

Finding fit

Tribe stageHire Rockstars

Minimum Viable Process

Storytell Your Ass Off

Tribe stageHire RockstarsAutonomousIntrinsically motivatedAdaptableT Shaped

Tribe stageMinimum Viable ProcessTrust Eats Process

Tribe stageStorytell Your Ass Off

Human not techEven “bad” onesAmplify over create

Village StageNew Paid Channels

Dunbars’ Number

Brand Clarity

Village StageNew Paid Channels

Exploration -> PlaybooksAvoid dependencyROI wisdom

Village stageDunbars’ numberManagement

Scale Teams Together

o Scopingo Information structureo Reporting

End M V Process

Village StageBrand Clarity Multiple:

o Segmentso Geographieso Productso Channels

Founding visionCodify WHYOwnership