vanina schick - notes from a blitzscale
TRANSCRIPT
Notes from a Blitzscale(as coined by Reid Hoffman)@vaninaschick, X-BlaBlaCar
House
Tribe
Village
City
Nation
Change is challenging
Magnitudes of Blitzscaling
HouseTribeVillageCityNation
Org scale Customer scale Revenue scale
1s
10s
100s
1000s
10,000Ks
10Ks
100Ks
Ms
10Ms
100Ms
<$10M
$10M+
$100M+
$1B+
$5B+
House stage
No resources, just hustle
Building product
Finding fit
Tribe stageHire Rockstars
Minimum Viable Process
Storytell Your Ass Off
Tribe stageHire RockstarsAutonomousIntrinsically motivatedAdaptableT Shaped
Tribe stageMinimum Viable ProcessTrust Eats Process
Tribe stageStorytell Your Ass Off
Human not techEven “bad” onesAmplify over create
Village StageNew Paid Channels
Dunbars’ Number
Brand Clarity
Village StageNew Paid Channels
Exploration -> PlaybooksAvoid dependencyROI wisdom
Village stageDunbars’ numberManagement
Scale Teams Together
o Scopingo Information structureo Reporting
End M V Process
Village StageBrand Clarity Multiple:
o Segmentso Geographieso Productso Channels
Founding visionCodify WHYOwnership
