varför iot kommer förändra världen

Why IoT will change the world

Stockholm, June 11th 2015

Fredrik Östbye, VP Business Development

10/06/2015

Computer

Internet

Mobile Internet

Internet of Things

Internet of Things 4th wave of digitization

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Product Stand alone

M2M Product+Service

IoT Cross-vertical information exchange

”The era of stand alone products is over. The value is created by cross-vertical information

exchange”

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Marriott wants to add

30,000 rooms in 2014.

We will add that in the

next two weeks.

– Brian Chesky, CEO Airbnb

Source: @bchesky, Twitter 2014

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”By 2020 many new players with new business models will have taken strong positions”

Vision Mobile 2015

The worlds most profitable companies and their ability to stay on the

top-list from last year to this year

[Source: R Burgelman, Stanford Executive Program]

Top 50 most profitable companies

Still on the list 12

Replaced from last year 38

Something is for sure going on out there…

Traditional

basketball

Connected

basketball

From Products to Services Purchase

occasion

Reactive support

in case of problems with the product

Initial

Purchase Exercise

download

Interactive

coaching

Increasing

loyalty/revenues

Exercise

download

Share

results

2015-06-10

“IoT enables Circular Economy”

Saving estimates:

80% of our natural

resources

Growth estimates:

+US$ 1 trillion by 2025

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”Sustainability is not only the most important question of our time, but also the largest business opportunity today.”

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1/3 of all food

produced

is wasted

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55 days/year

in jams

Energy used in buildings

-40% by 2020

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”The most environmentally friendly energy is the one never used”

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The no brainers

papperskorg

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Just add “Smart”

Manual thermostat

On/Off

Digital thermostat

Scheduled On/Off

Smart thermostat

Cross-vertical information

exchange

The evolution of an ordinary product

6/10/2015

Avoid traffic jams

Approaching home – turn on heating

Take a break when most efficient

Not enough exercise – lock door

Smart life – thanks to cross-vertical information exchange

SMA

RT

PL

AN

ET

In 2050

75%

of the

world´s

9.6bn

people

forecast

to live in

cities

Source: Sorrel Downer, business life, Jan 2015

Smart Buildings

Smart Citizens

Smart Mobility

Smart Food

Smart Recycling

Smart Data

Smart Energy Smart Health

Smart Transport

Smart Energy

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Smart Transport

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Smart Mobility

Smart Health

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Smart Citizens

Watch

”By 2017

50% of IoT solutions

will originate in startups

that are less than 3 years old.”

! Source: Gartner 2014

Empower the startups

”The platform that succeeds best in empowering the startups and connecting them with users will be more powerful than any single killer IoT-app or product”

Communication network (Cellular, Fixed, LPWA, Sat, etc)

Telenor Cloud Connect Infrastructure for digitization of product & services

Open device interface

Interface to Applications Open application interface

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Communication

for

Everyone

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Internet for all

Internet

for

All

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House-

work

Shopping

Education

Nature

Healthcare

Transport

Production

Entertainment Home

…and

Everything

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80.5%

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Let´s change the world. Together.

Let´s change the world.

Together.

Thank you! fredrik.ostbye@telenor.com