velocity's cmi orange awards entry 2012

WHY YOU’D BEABSOLUTELY CRAZY

TO PICK ANY AGENCY OTHER THAN

FOR THE

Okay,Let’s do this thing.

Velocity is aB2B content marketing agency.

It’s what we do.It’s who we are.

We’ve been evangelisingcontent marketing for years.

And, until recently, it was a bloody lonely thing to do.

We’ve alwayspracticed what we preach.

With our own content marketing program that’s helped us grow more than 50% a year for the last 3 years.

And next year is looking pretty damn good, too.

Back in 2008,we published…

A primer for B2B marketers(and a bunch of spin-offs from it).

And it worked.• Put us on the map• 4,000 plus downloads• Major Google juice• And lots of new business

In 2010, we came out with a raving, frothing diatribe against the reactionary forces of ‘old-school’ B2B marketing, called…

It was our first experiment with psychographic targeting.

We marketed the Manifesto through social media, email, our blog, webinars and online PR.

And we reported on the entire campaign, warts and all, in a series of 14 blog posts called Project Open Kimono.

The Manifesto changed our world.

and all it’s spin-offs

Hey, this content marketing stuff really works!

In about 2 months, we’d killed most of our 12-month goals…

This year, as content marketing goes mainstream, we’re targeting a bit further down the funnel, with…

But enough about us. We also managed to squeeze in some seriously effective content marketing for clients along the way.

In the past 12 monthswe’ve done work we’re really proud of for clients such as

Salesforce.comExpedia Affiliate NetworkMarketoEconsultancyReevooValueClick…

For Salesforce.com over here in Europe,we did the content strategy for a new content-packed microsite called Social Success…

Then filled the site with really good contentProducing 36 pieces in just 8 weeks.

Rich, varied, targeted content

Including…Original Curated Collaborative Legacy

Just a few weeks ago, we produced this Prezi…

A zooming, swooping, interactive story…

The Social Success site brought together the Big 3 of B2B…

SocialSearch

Outbound

With content at the very heart.

SocialSearch

Outbound

Content

In the first 3 months, the results were massive

• Traffic for January up 80% vs year ago

• Traffic from social sites +2500%

• First year targets achieved in <3 months

• 6,500 newsletter sign-ups

• 10,000 eBook downloads (with data capture)

Source: the client’s blog post on SEOmoz

In short, we love contentand what it can do for our clients.

We love eBooks

And we’re really, really big on video.

A Pythonesque piece for a fund manager

A stop-motion film for an eMarketplace

A ‘kinetic type’ video

Here’s one we did for Marketo…

So where are we going with all of this?

We’re becoming an entirely new kind of content marketing agency.

One that combines:

Content

Search

Social

Analytics

Marketing Automation

Strategy

Sales Alignment

Outbound

Into complete, ongoing content marketing programs that drive revenue and can prove it.

It’s a hugely exciting rideand we’re building an amazing team to enjoy it with.

Writers Planners

Designers

Analysts

Program Managers

Editors

Producers

Consultants

Marketing Automation Pros

Account People

Coders

We’re big believers in The Virtuous Circle.

That says great workattracts great peoplewho do great workthat attracts great clientswho want great workwhich attracts great peoplewho…

(you get the idea)

So… Mark, Todd, Jonathan, Shaku, Michael, Rick, Darryl and Pam…

THAT IS WHY YOU’D BEABSOLUTELY CRAZY

TO PICK ANY AGENCY OTHER THAN

FOR THE

velocitypartners.co.uk

Thanks.