velocity's cmi orange awards entry 2012
Post on 21-Oct-2014
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This is our entry for the CMI Orange Awards 2012. We hope we win it because we'd be passionate ambassadors for the content marketing discipline (and we look fab in a tiara).TRANSCRIPT
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WHY YOU’D BEABSOLUTELY CRAZY
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TO PICK ANY AGENCY OTHER THAN
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FOR THE
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Okay,Let’s do this thing.
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Velocity is aB2B content marketing agency.
It’s what we do.It’s who we are.
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We’ve been evangelisingcontent marketing for years.
And, until recently, it was a bloody lonely thing to do.
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We’ve alwayspracticed what we preach.
With our own content marketing program that’s helped us grow more than 50% a year for the last 3 years.
And next year is looking pretty damn good, too.
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Back in 2008,we published…
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A primer for B2B marketers(and a bunch of spin-offs from it).
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And it worked.• Put us on the map• 4,000 plus downloads• Major Google juice• And lots of new business
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In 2010, we came out with a raving, frothing diatribe against the reactionary forces of ‘old-school’ B2B marketing, called…
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It was our first experiment with psychographic targeting.
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We marketed the Manifesto through social media, email, our blog, webinars and online PR.
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And we reported on the entire campaign, warts and all, in a series of 14 blog posts called Project Open Kimono.
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The Manifesto changed our world.
and all it’s spin-offs
Hey, this content marketing stuff really works!
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In about 2 months, we’d killed most of our 12-month goals…
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This year, as content marketing goes mainstream, we’re targeting a bit further down the funnel, with…
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But enough about us. We also managed to squeeze in some seriously effective content marketing for clients along the way.
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In the past 12 monthswe’ve done work we’re really proud of for clients such as
Salesforce.comExpedia Affiliate NetworkMarketoEconsultancyReevooValueClick…
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For Salesforce.com over here in Europe,we did the content strategy for a new content-packed microsite called Social Success…
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Then filled the site with really good contentProducing 36 pieces in just 8 weeks.
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Rich, varied, targeted content
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Including…Original Curated Collaborative Legacy
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Just a few weeks ago, we produced this Prezi…
A zooming, swooping, interactive story…
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The Social Success site brought together the Big 3 of B2B…
SocialSearch
Outbound
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With content at the very heart.
SocialSearch
Outbound
Content
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In the first 3 months, the results were massive
• Traffic for January up 80% vs year ago
• Traffic from social sites +2500%
• First year targets achieved in <3 months
• 6,500 newsletter sign-ups
• 10,000 eBook downloads (with data capture)
Source: the client’s blog post on SEOmoz
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In short, we love contentand what it can do for our clients.
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We love eBooks
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And we’re really, really big on video.
A Pythonesque piece for a fund manager
A stop-motion film for an eMarketplace
A ‘kinetic type’ video
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Here’s one we did for Marketo…
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So where are we going with all of this?
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We’re becoming an entirely new kind of content marketing agency.
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One that combines:
Content
Search
Social
Analytics
Marketing Automation
Strategy
Sales Alignment
Outbound
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Into complete, ongoing content marketing programs that drive revenue and can prove it.
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It’s a hugely exciting rideand we’re building an amazing team to enjoy it with.
Writers Planners
Designers
Analysts
Program Managers
Editors
Producers
Consultants
Marketing Automation Pros
Account People
Coders
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We’re big believers in The Virtuous Circle.
That says great workattracts great peoplewho do great workthat attracts great clientswho want great workwhich attracts great peoplewho…
(you get the idea)
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So… Mark, Todd, Jonathan, Shaku, Michael, Rick, Darryl and Pam…
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THAT IS WHY YOU’D BEABSOLUTELY CRAZY
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TO PICK ANY AGENCY OTHER THAN
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FOR THE
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velocitypartners.co.uk
Thanks.