verena grubmüller, bernhard krieger, katharina götsch – social media analytics for government in...

SOCIAL MEDIA ANALYTICS FOR GOVERNMENT IN THE LIGHT OF LEGAL AND ETHICAL CHALLENGES Authors: Verena Grubmüller (INSET, Vienna) Bernhard Krieger (University of Potsdam) Katharina Götsch (INSET, Vienna)

E-consultation tools used by Governments

United Nations (2012): E-Government Survey 2012. E-Government for the People. New York: United Nations

Web 2.0 tools used in e-decision making

United Nations (2012): E-Government Survey 2012. E-Government for the People. New York: United Nations

Social Media Analytics (SMA):

Automatical collection, filtering and analyses (predetermined sources, keywords and categories)

Publically available, user generated contents produced on social media

www.uniteeurope.org

Privacy concerns on the internet….

…are low in general social media usage

…are high when government is concerned

SMA: -  No „informed consent“! -  Who is the data subject?

Selection of sources in SMA

-  According to compliance with data protection principles;

-  Who is active on social media?

-  Whose voices are „heard“?

Presentation of results

-  No representativeness

-  Quantitative vs qualitative (context information)

-  Sentiment analyses?

Conclusion • SMA-tools tailored for Governments

• Methodological specifities due to ethical and legal requirements

• SMA continue to be in a legal „grey zone“

• Aim: Social acceptability

Thank you for your attention!

For more information:

• Verena.grubmueller@inset-advisory.com

• www.uniteeurope.org