verhaert innovation day 2012 – nicolas verellen & cédric deweeck (idealabs) - boosting...

CONFIDENTIAL

October 26th 2012

CONFIDENTIAL

Boosting Innovation in Large Companies by Acting like Startups

Nicolas Verellen Idealabs nicolas.verellen@idealabs.be

Cédric Deweeck Idealabs Cedric.deweeck@idealabs.be

Shape, build, and launch to market in three months #stoptalkingstartbuilding

With idealabs we have the ambition to build a strong and sustainable entrepreneurial community in Antwerp

Why Antwerp?

Principles of a Entrepreneurial ecosystem1. Entrepreneurs must lead the

startup community

2. The leaders must have a long-term commitment

3. The start up community must be inclusive of anyone who wants to participate in it

4. The startup community must have continual activities that engage the entire entrepreneurial stack

Participants of a Entrepreneurial ecosystemEntrepreneurs

Government

Universities

Investors

Mentors

Service providers

Large companies

Successful Entrepreneurial ecosystemsBoulderChileSan FransiscoNew YorkDublinAmsterdamBerlinHelsinkiEindhovenMoscowParisStockholm

vs

First step: start a start up accelerator

MVP

Stripped buildingPrivate fundCore teamStrong Backers

3 month set upvalidation of need

validation of interestvalidation of ideas?

MONTH 1 MONTH 2 MONTH 3

shape build launch

philosophy what we believe in

Be more innovative.Stop wasting people's time.Be more successful.

eric ries the lean startup movement

philosophy MVP Minimum set of featuresLearn from early adoptersAvoid building a product nobody wantsLearn from testing

eric ries the lean startup movement

philosophy what we believe in

no technical development

validate assumptions

3 min introduction video

Sign Up Button

idea businessselection

procedureprogramkick-o!

demoday follow-up

investmentsupport

for growthMONTH

1MONTH

2MONTH

3

seed funding o"ce spacecentral services

mentoring education product and IT lab

MONTHS6-9

From 70 applications we chose 3 startups

They are working very hard!

Second step: Turn that stripped building in to a entrepreneurial

HUB

COFFEELABSHUB

CAMPUSTHE SPACE EVENTS

A space where people, technology, materials, philosophies and ideas mix, collide and collaborate to produce ground breaking innovations

Center of Antwerp / 2000 sqm / Workshops/ Speaker Series / Networking Events / Building prototypes / Breakout office / Private meetings

Third Step: Blending Companies and Startups at idealabs

Stodgy. Slow. Bureaucratic. Big companies get a bad rap when it comes to innovation.

Big companies are applying startup strategies and tools to jump-start innovation. It’s not about pontificating on the innovation process. It’s about being lean, focused, and maniacally

Intuit organizes multi-day “lean start-ins” that gather “intrapreneurs” together from across the company to teach them how to apply rapid experimentation to create new products, services, and business models.

Kimberly-Clark promotes one-day “expert acceleration sessions” that bring hand-picked outside “thought leaders” face to face with business teams to bust mental models and create game-changing strategies.

Whirlpool uses a network of innovation mentors (also called i-mentors), who are loaded with innovation tools and guidance to help business teams focused on challenging market “orthodoxies.”

FIRST STEPS

BBC Worldwide officially launched BBC Worldwide Labs. The initiative is aimed at supporting the creative and digital industries in the UK by offering them insight and expertise into the industry. 

Pepsi Co wants to get in on the ground level with companies that could become the next Twitter via its Digital Labs program.

Volkswagen Group of America Electronics Research Laboratory (ERL) has teamed up withPlug and Play to accelerate and collaborate with startups to transfer technology from many industries into the automotive domain.

BIG STEPS

Big companies that behave like small startups focus on two things:

First, they accelerate the speed of innovation, just like a Silicon Valley incubator.

Second, they give internal businesses and teams an outside-in perspective, similar to the type of reality-checking that comes from advisory boards or venture capitalists.

LBi improves collaboration with clients after Hyper Island experience

General Assembly partners with General Electric

We are blending companies and startups at idealabs

1. Business model innovation classes: challenge the status-quo and identify the business and revenue models of the future

2. Classes for intrapreneurs: rapid experimentation techniques to create new products, services and business models.

3. ‘Lean Startup’ methodology applied to corportations. Shape, build, launch approach workshop:

•Incubation of intrapreneurs/corporate venturing

•Corporate innovation labs

Last Step: Experimenting ourselves, and opening a mini Product Lab

Product Lab: offer people the opportunity to do some rapid prototyping right behind the coffeebar

Thanks for listening!Got any questions?

www.idealabs.be@idealabs_be

Nicolas Verellennicolas.verellen@idealabs.be

CONFIDENTIAL

October 26th 2012

VERHAERT MASTERS IN INNOVATION® Headquarters

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VERHAERT MASTERS IN INNOVATION® Netherlands

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VERHAERT MASTERS IN INNOVATION® helps companies and governments to innovate.

We design products and systems for organizations looking for new ways to provide value

for their customers.

We are a leading integrated product innovation center; creating technology platforms,

developing new products and business in parallel, hence facilitating new-growth strategies

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