verifii - nfc based brand protection solution

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Verifii - One of our very own bespoke and customisable solutions using NFC. Verifii Allows companies to protect their brand.

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VerifiiStaying one step ahead of the counterfeiters

© Near Field Solutions Ltd 2012,2013

“If imitation is the sincerest form of flattery, why aren't we happy about counterfeiting?”*

* A quote from the brand protection division of the Columbia Sportswear Company

VerifiiCounterfeiting affects you

• Are you losing significant revenue to counterfeiting?

• If you could reduce that loss what would that mean to your profits?

• Is counterfeiting undermining your brand?• Could Verifii help you to reduce

counterfeiting and protect your brand?

© Near Field Solutions Ltd 2012,2013

VerifiiCounterfeiting costs revenue and jobs

• Counterfeiting costs the global economy £400 billion a year.

• Counterfeiting has grown 100X since 1990.• Approximately 5%-7% of the world’s trade is in

counterfeit goods.• In Europe it is estimated that counterfeiters

will cost one million jobs in the next five years.

© Near Field Solutions Ltd 2012,2013

VerifiiWhat is Verifii ?

• Verifii provides a way for distributors, retailers, consumers & enforcement agents to confirm a product is genuine

• Verifii authenticates products instantly and in any location

© Near Field Solutions Ltd 2012,2013

VerifiiWhy Verifii ?• Works throughout the entire supply chain• Helps protect and build brand confidence• Protects against packaging re-use to legitimise

counterfeit goods• Provides additional marketing opportunities

and connects you to your customers

© Near Field Solutions Ltd 2012,2013

VerifiiHow does Verifii work?

• To be authenticated your product needs 2 thingsA serial number or other identifying informationA Verifii tag/label

• Verifii uses an electronic “safe” to store a copy of the serial number

• The safe can only be opened with the Verifii App• The safe cannot be copied, modified or moved• The tag is normally destroyed on opening of the

product or packaging

© Near Field Solutions Ltd 2012,2013

Verifii Verifii Solution

_________________________________________________________________

© Near Field Solutions Ltd 2012,2013

VerifiiVerifii Where can it be used?

© Near Field Solutions Ltd 2012,2013

Fashion Clothing Footware

Wine and spirits Technology

Plus many more......

VerifiiPlatforms supported

© Near Field Solutions Ltd 2012,2013

VerifiiBased on NFC technology

• Uses the latest Near Field Communications (NFC) technology

• Combined with powerful cryptography• Links with other measures such as 3D and

security printing• No network connection required

© Near Field Solutions Ltd 2012,2013

VerifiiAbout Near Field Solutions

• Globally recognised experts in NFC• Actively involved in standardisation of NFC

• Have been involved in NFC for over 10 years • Sponsors of leading NFC events worldwide

helping to promote NFC

© Near Field Solutions Ltd 2012,2013

VerifiiThank you

• If Verifii could help increase your revenues and enhance your brand then contact us today

+44 (0)1453 821048

enqs@usingnfc.com

www.usingnfc.com

© Near Field Solutions Ltd 2012,2013

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