verifii - nfc based brand protection solution

VerifiiStaying one step ahead of the counterfeiters

© Near Field Solutions Ltd 2012,2013

“If imitation is the sincerest form of flattery, why aren't we happy about counterfeiting?”*

* A quote from the brand protection division of the Columbia Sportswear Company

VerifiiCounterfeiting affects you

• Are you losing significant revenue to counterfeiting?

• If you could reduce that loss what would that mean to your profits?

• Is counterfeiting undermining your brand?• Could Verifii help you to reduce

counterfeiting and protect your brand?


VerifiiCounterfeiting costs revenue and jobs

• Counterfeiting costs the global economy £400 billion a year.

• Counterfeiting has grown 100X since 1990.• Approximately 5%-7% of the world’s trade is in

counterfeit goods.• In Europe it is estimated that counterfeiters

will cost one million jobs in the next five years.


VerifiiWhat is Verifii ?

• Verifii provides a way for distributors, retailers, consumers & enforcement agents to confirm a product is genuine

• Verifii authenticates products instantly and in any location


VerifiiWhy Verifii ?• Works throughout the entire supply chain• Helps protect and build brand confidence• Protects against packaging re-use to legitimise

counterfeit goods• Provides additional marketing opportunities

and connects you to your customers


VerifiiHow does Verifii work?

• To be authenticated your product needs 2 thingsA serial number or other identifying informationA Verifii tag/label

• Verifii uses an electronic “safe” to store a copy of the serial number

• The safe can only be opened with the Verifii App• The safe cannot be copied, modified or moved• The tag is normally destroyed on opening of the

product or packaging


Verifii Verifii Solution

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VerifiiVerifii Where can it be used?


Fashion Clothing Footware

Wine and spirits Technology

Plus many more......

VerifiiPlatforms supported


VerifiiBased on NFC technology

• Uses the latest Near Field Communications (NFC) technology

• Combined with powerful cryptography• Links with other measures such as 3D and

security printing• No network connection required


VerifiiAbout Near Field Solutions

• Globally recognised experts in NFC• Actively involved in standardisation of NFC

• Have been involved in NFC for over 10 years • Sponsors of leading NFC events worldwide

helping to promote NFC


VerifiiThank you

• If Verifii could help increase your revenues and enhance your brand then contact us today

+44 (0)1453 821048

[email protected]

www.usingnfc.com


mailto:[email protected]

verifii - nfc based brand protection solution

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