video best practices
Post on 22-Nov-2014
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Video Best PracticesJason Pratt (@JasonPratt)Mayo Clinic Center for Social Media
Five Key Considerations
1) Why shoot video
2) Shooting quality
3) Which equipment to use
4) No vertical video
5) Editing and publishing
©2011 MFMER | slide-3
Top result
Video is 3rd result!!
Educating patients about new procedures/ treatment.
What to expect before, during and after surgery.
Your Messages are Portable!
Ok, I get it.Video is cool.Now what?
6 Things to Check Before Recording
1) Lighting2) Color balance3) Exposure4) Audio5) Focus6) Framing
6 Things to Check Before Recording
1) Lighting2) Color balance3) Exposure4) Audio5) Focus6) Framing
Equipment to Use?
1) Smartphones – great!2) Point-and-shoots3) SLR cameras4) Consumer video cameras – gone!
Add-ons for your smartphone are key.
YouTube Doesn’t Like Vertical Video
Add a Microphone, Please.
Where to publish video?
Shoot and Publish On-The-Go
Software for Shooting
For Mac: Apple Final Cut X Apple iMovie Adobe Premier Pro
For Windows: Adobe Premier Pro Windows Movie Maker
For Mobile: YouTube Capture (iOS) iMovie (iOS) Magisto (Android)
Questions?
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