best practices-online video within webinars

1Digital East #deast12 Brandon Hess @brandonhess

Online Video Best PracticesRecorded Videos Within Webinars &Recorded Webinars


Online Video | Recorded Video in Webinars

Defined: Placing a recorded video within a Webinar for playback to an audience.

Advertisement/Sponsorship Product Demo / Tutorial Visual Engagement Recorded Presenter Intermission



Keep in Mind: Relevance to content type. Audience engagement. Compression & pre-loading risks. Pace & presentation flow. Ownership & copyright. Transcription & Accessibility. Longevity.



20%of online video views click away from a video in the first 10 seconds or less.*Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video Content

http://corp.visiblemeasures.com/contact-us/abandonment-research



33%of online video views click away from a video in the first 30 seconds.*Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video Content




60%of online video views click away from a video in the first 120 seconds.*Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video Content




Best Practices: Post-compression quality. Audio matching (commercial volume). Production versus Produce. Expectations & post video “engagers”. Targeted Clips (10-30 seconds) Relevance versus Trendiness. Help first, Favor second. Mute your conference line to avoid reverb.



Uses: Sponsored webinars. Intermission/lobby content. Product demo/comparison. Tutorial clips. Pre-recorded audience questions. Education/Interactive tutorial. Introduction/Closing.



Things to Avoid: The Inception Webinar. Hiding reference data or answers in a video. “Regurgitation” effect. Potential copyright contention. Loss of in-video analytics. Removing context


Online Video | Recorded Webinars

Defined: Post-webinar recordings and their promotion, execution.

Simulive Webinars. Archived Marketing Content. Reuse of Top Performing Webinars. Content Syndication. Second Close Content/Value. Educational/Training Portals.



Keep in Mind: Registration new and return viewers. Social “triggers” for audience promotion. Transcription services. Analytics. Ownership of recordings. 3rd Party versus Integrated. Audio and Video.



Best Practices: 5-second pre/post pauses. Create a storyboard/script. Continuous visual change. The Best Speaker for the Job vs the Speaker

with the Best Job. Record Twice, Cut Once. 5-6 minute maximum webinar “episodes”. Sound room with stable signal, power.



Uses: Tutorial / Education Resource. Recurring Registration. Simulive Webinars. Building a Pre-Existing History. Co-Presenter Value. Content Syndication. Transcription & SEO Content.



Things to Avoid: Sensitive/Copyrighted Material. Secret Recording of Audience. Speaker Audio Quality. Low-Resolution Recording. Promoting Raw Recordings. Proprietary Recording & Hosting.

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