viewbooks in a digital age - part 02

VIEWBOOKS IN A DIGITAL AGE

4

VIEWBOOKS IN A DIGITAL AGE

!   Possession

!   Quality

!   User Experience

!   Relevancy

VIEWBOOKS IN A DIGITAL AGE

!  Possession • Mail is automatic • Mail is perpetual • Mail is anticipated • We know where you live • We know what you spend • We know what you read • We know your test scores

VIEWBOOKS IN A DIGITAL AGE

!   Quality • About commitment • About perceived value • About brand • About intrigue • About materials • About feel

VIEWBOOKS IN A DIGITAL AGE

VIEWBOOKS IN A DIGITAL AGE

VIEWBOOKS IN A DIGITAL AGE

!  User Experience • About emotion • About communicating • About conversation • About reaction • About action

VIEWBOOKS IN A DIGITAL AGE

VIEWBOOKS IN A DIGITAL AGE

VIEWBOOKS IN A DIGITAL AGE

VIEWBOOKS IN A DIGITAL AGE

VIEWBOOKS IN A DIGITAL AGE

VIEWBOOKS IN A DIGITAL AGE

VIEWBOOKS IN A DIGITAL AGE

!  Relevancy • About timing • About messaging • About audience • About connectivity

VIEWBOOKS IN A DIGITAL AGE

PSL sample of

VIEWBOOKS IN A DIGITAL AGE

What’s next

VIEWBOOKS IN A DIGITAL AGE

VIEWBOOKS IN A DIGITAL AGE

VIEWBOOKS IN A DIGITAL AGE

VIEWBOOKS IN A DIGITAL AGE

Thank you psandl.com

Janet Sieff Business Development

janet@psandl.com 412.904.3133

Bob Oxman VP Creative Services bob@psandl.com 215.572.7938