vignettes 2010 photo essay

a talent hunt and workshop

4th and 5th December 2010

A COLLABORATIVE SUCCESS

• JJAAAN is the registered alumni trust (Reg. No. E-26072 - Mumbai) of Sir J J Institute of Applied Art, Mumbai

• They help in connecting the Industry to the Institute through various initiatives

• Taj Holidays is the vacation brand of Taj Hotels Resorts and Palaces.

• At over 75 hotels located in more than 50 destinations, spread over 10 countries, Taj Holidays offer you one promise. An unforgettable holiday. An outstanding experience. Full of discoveries and drenched in memories.

• Ogilvy & Mather has been helping to transform brands globally for over 60 years

• They came in as Creative Partners and facilitated the briefing, creative and evaluation process

• Rachana Sansad CAAC is located at Prabhadevi and runs degree courses in Applied Art

• They came in as Venue Partners and provided the auditorium, class rooms and mac lab facilities

• The volunteers were selected from the second year batch.

• 18 from Rachana Sansad and 8 from Sir J J Institute of Applied Art formed the strong support team to execute the event

Volunteers

WHY

• A platform for talented Applied Art students and the colleges to interact formally with one of the finest creative agencies and doyens in the industry – O&M

• A simulated professional environment for the students to exhibit their skills and be considered for live internships with the agency. Suitably guided by Industry experts. 

WHY

• Encourage

(a) lateral thinking and

(b) integration of art and design to serve as a platform for creative ideation and activation

• A platform for genuine talent scouting by O&M

• An opportunity for Taj Holidays to use and leverage the creative output across various platforms including social media and consumer marketing applications

LET THE STORY BEGINthe planning stage

JJAAAN with Taj Holidays & O&M initiate the idea of the talent hunt & workshop in Aug 2010

Pranali Daundker meticulously planning the event

THE BIG IDEA

• Select 120 applied art students from 4 colleges viz Sir J J Institute of Applied Art, Rachana Sansad CAAC, Sophia Polytechnic and LS Raheja School of Art.

• To identify good talent it was decided that we create a microsite for students to upload 3 best artworks

'Vignettes' name coined by O&M team

A microsite was created on jjaaan.org.

Posters were printed and sent to all 4 colleges

JJAAAN team visited 4 colleges and informed students and faculty

Students uploaded their 3 best artworks on the microsite

O&M team evaluated and selected 120 students.

THE STAGE WAS SETthe volunteers needed training to handle 120 students

and the event

THE TRAINING

• The JJAAAN team trained the volunteers in team work, planning, digital media and communication techniques

• Each one was groomed and assigned specific roles and tasks as per the requirement of the event.

The team meetings in action

Understanding team work

The final touches

THE EVENT SETUP3rd Dec 2010, full team into action

Making surfaces

The cut outs

The applied artists

Making of the danglers

The installation

The name tags

The labs

The panels

The cafeteria

The acoustics

The stress busters

THE EVENT4th Dec 2010, Vignettes goes live

The reception

The registration

The welcome

The auditorium

The morning re-freshener

President of JJAAAN ~ Sachin Puthran opening the event

Principal of Rachana Sansad CAAC Savita Saraf addressing the audience

Taj Holidays briefing by Manojeet Bhujabal

The O&M team for creative briefing

The team leaders of 10 groups

The volunteers who put in the team efforts

The support of Rachana Sansad faculty

Students get written brief in Lab

Students brainstorm

And discuss

And think

and........ahem ahem ahem

research in the I-mac LAB

get served with hot food

Brainstorming with O&M team

O&M team validating ideas

The participants presenting their final artworks

The fight is now on between groups

Group A - the Aces

Group B - the Blah

Group C - the Creators

Group F - the Fried eggs

Group G - the Generation Next

Group H - Horizons

Group J - Juvenille

The Runner ups - Ediots

and the toppers - the Iris

the “Phamous”

Who said the volunteers didn't enjoy!

The volunteers who made Vignettes rock !!!

Mad about Vignettes

The Taj Holidays team appreciates volunteers

Happy Fans of Manojeet from Taj Holidays

The fun gang

Subway treat to volunteers from JJAAAN

The all boys gang

And...the all girls gang

a collaborative success