virgin - richard branson

Lara Borges�

Introduction History

Core Business Brand Extensions

Conclusion

More than a hundred megastores around the world.

“If you’re trying to do something for the first time, it’s always an enormous challenge, and there is no guarantee of success. You never know with this things, when you’re trying

something new what can happen. This is all experimental.”

AUDACIOUS�

1984 | Virgin Atlantic takes of for the first time

“A business has to be involving, it has to be fun, and it has to exercise your

creative instincts.”

CORE BUSINESS

•  Quality •  Innovation •  Entertainment •  Value in exchange of money

QUALITY

•  Best transatlantic carrier •  Best business class •  Best on board entertainment •  Best wine selection in business class •  Best check-in people

INNOVATION

•  The first to impress de costumers •  3% of Virgin’s revenue goes to innovation

ENTERTAINMENT

•  Mini golf fields •  Masseuses •  Beauticians •  Showers •  whirlpool •  areas to nap

VALUE IN EXCHANGE OF MONEY

Upper (first) Class – priced as business class Mid (business) Class – economy class price Virgin’s Economy class – the most on sale

BRAND EXTENSION

SUCCESS