virtual reality & marketing part 3 of 3
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Virtual Reality & Marketing
An overview of Virtual reality and how it can be used today.
Table of Contents:
Section Title: Page Number:Information About Virtual Reality 3Statistics 10Manufactures 15Companies Using Virtual Reality 27Considerations 40Ways to Use Virtual Reality in Marketing
53
Industries That Use Virtual Reality 71Pros and Cons 77Virtual Reality Trends 86Work Cited 96
Virtual Reality & Marketing:Considerations-
Five Considerations When Approaching Virtual Reality:
Target Consumers With Mobile FirstIt’s Not Just About the Technology, It’s About the ContentGive Users the Ability to Create Content
Great Craft is Essential; Poor Craft Will Make You Sick
Engage as Many Senses as Possible5:
2:3:
1:
4:
Compiled by author from fastcocreate.com
Virtual Reality & Marketing:Considerations-
Virtual Reality Is Evolving Along Two Different Paths:
Tethered (desktop powered) version of
the Oculus Rift
VR mobile headset for Samsung
Smartphones
Target Consumers With Mobile First:
Compiled by author from fastcocreate.com
Virtual Reality & Marketing:Marketing Ways to Use-
Tangible experiences
Product experiences
Educational experiences
Commercial opportunitie
s
Product extension
Retail experiences
Event experiences
Recruitment
Market research
Relationship building
Compiled by author from econsultancy.com
Virtual Reality & Marketing:Marketing Ways to Use-
Actu
ally
Takin
g The
m To
The
Desti
natio
n
Allowing Them
To Walk
Around The
Accommodatio
n
To Look At The Views
To Be In The
Experiences
Tangible Experience
Include:
Compiled by author from econsultancy.com
Tangible Experiences:
Virtual Reality & Marketing:Marketing Ways to Use-
Educational Experiences:
Offers consumers a 360-degree 'The Art of Patrón' Virtual Reality Experience
Offers This at:
Patrón Events
Educational
SeminarsRetailers
On the Art of Patrón Website
Compiled by author from econsultancy.com
Virtual Reality & Marketing:Marketing Ways to Use-
Market Research:
Investing in a new physical space is a huge undertaking, whether it's a new store, a cinema or shopping center
Being able to understand how your customers feel about crossing such things as the following is vital:
Your
New
Planned
Layout
Color Scheme Product
Range Compiled by author from econsultancy.com
Using Virtual Reality:Industries that Use Virtual
Reality:
Video Games
Data Visualizatio
n
Aviation, Medicine and the Military
Treatment for Mental
Illness
Compiled by author from marxentlabs.com
Using Virtual Reality:Industries That Use Virtual
Reality:Video Games:
One of the largest proponents of Virtual Reality
Support for the Oculus Rift headsets has already been added to older games
Newer games like come with headset support built right in
Many interfaces in gaming have to be adjusted for VR
The industry has quickly adapted the hardware as it has become more available
Compiled by author from marxentlabs.com
Using Virtual Reality:Industries That Use Virtual
Reality:D
ata
Visu
aliz
atio
n:
Scientific and engineering data visualization has
benefited for years from Virtual Reality
Recent innovation in display technology has generated
interest in everything from:
Molecular visualization
Architecture
Weather models
Compiled by author from marxentlabs.com
Using Virtual Reality:Industries That Use Virtual
Reality:Aviation, Medicine And The Military:
• An alternative to live training with expensive equipment, dangerous situations, or sensitive technology
Virtual Reality Training-
• Pilots can see realistic cockpits with VR technology that have virtual flights and live instruction
Holistic Training-
• Surgeons can train with this and transfer then use what they learned in real life
Virtual Tools And Patients-
• Can be done by police and soldiers are able to avoid putting lives at risk
Virtual Raids-
Compiled by author from marxentlabs.com
Using Virtual Reality:Industries That Use Virtual
Reality:• Includes post-traumatic stress disorder, can benefit from this technology for ongoing therapy programs
Treatment For Mental Illness:
• They can allow veterans to confront challenges in a controlled environment
• Overcoming phobias in combination with behavioral therapy
Ways to Use:
• Heal from• Reconcile• Understand real world experiences
VR has a potential to hel
p people:
Compiled by author from marxentlabs.com
Using Virtual Reality:Cons-
Cons:
Escape real life
Cost
Training
Experimental
Technology
Programmers
Interacting with VR
Motion Sickness
Compiled by author from virtualreality007.wordpress.com
Using Virtual Reality:Pros-
Pros:
Training
Patient recovery
Doctor Uses
View Products in Business at Any Time
Virtual Tours
Fuller Experienc
es
Compiled by author from virtualreality007.wordpress.com
Using Virtual Reality:Trends-
Affordable VR headsets will normalize Virtual Reality – “It’s not just for gamers anymore”
Evolved AR & VR business and marketing solutions
Retailers get serious with AR and VR as consumers start to expect it
Virtual test drives – and virtual vacations
Phones built for AR & VR
Compiled by author from marxentlabs.com
Using Virtual Reality:Trends- Evolved AR & VR Business And Marketing Solutions:
Expect to be captivated and enthralled with the VR business and marketing applications that will emerge
Businesses and marketers will get more creative and use VR to solve real business problems such as:
Big Data Collection
And AnalysisInventory Reduction
Experiential Communicati
on
Compiled by author from marxentlabs.com
Using Virtual Reality:Trends-
Virtual Test Drives – And Virtual Vacations: In 2014 Marriott made a virtual honeymoon campaign and Volvo’s did
a Google Cardboard test drive
Expect to see more virtualized experiences in the year ahead
Things that can become virtual are:
Weddings
Family reunions
Company
meetings
Compiled by author from marxentlabs.com
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: contact@mcusa.co
www.mediacontactusa.com
Work Cited: "10 Ways Marketers Can Use Virtual Reality Right Now." Econsultancy. Web. 15 Jan. 2016.
<https://econsultancy.com/blog/66587-10-ways-marketers-can-use-virtual-reality-right-now/>. "20 Stats to Make You an Instant Expert on AR and Virtual Reality." Hot Topics. 29 July 2015. Web.
15 Jan. 2016. <https://www.hottopics.ht/stories/consumer/20-stats-that-will-make-your-eyes-pop-with-the-promise-of-virtual-reality-and-ar/>.
"5 Top Virtual Reality & Augmented Reality Trends 2015." Marxent. 22 Jan. 2015. Web. 15 Jan. 2016. <http://www.marxentlabs.com/top-virtual-reality-augmented-reality-trends-2015/>.
"Chief Virtual Reality Officer: What's Your VR Strategy?" Similarweb Blog. 13 Jan. 2016. Web. 15 Jan. 2016. <http://www.similarweb.com/blog/chief-virtual-reality-officer-whats-your-vr-strategy>.
"How Companies Are Marketing with Virtual Reality - Chiefmarketer."Chiefmarketer. 17 Aug. 2015. Web. 15 Jan. 2016. <http://www.chiefmarketer.com/companies-marketing-virtual-reality/>.
“Virtual Reality For Marketers: 5 Ways To Succeed With Oculus Rift."Co.Create. 20 Oct. 2014. Web. 15 Jan. 2016. <http://www.fastcocreate.com/3037109/virtual-reality-for-marketers-5-ways-to-succeed-with-oculus-rift>.
"Virtual Reality: Pros and Cons." Virtualreality007. 18 Mar. 2012. Web. 15 Jan. 2016. <https://virtualreality007.wordpress.com/virtual-reality-pros-and-cons/>.
"What Is Virtual Reality? VR Definition and Examples | Marxent."Marxent Top Augmented Reality Apps Developer What Is Virtual Reality Definition and Examples Comments. 3 June 2015. Web. 15 Jan. 2016. <http://www.marxentlabs.com/what-is-virtual-reality-definition-and-examples/>.
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