vision for raymond city - liases foras
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Vision For XYZ City
1
Vision for XYZ City
2
Signature XYZ Project
Redefining Luxury Condominiums
Walk to Work Culture
Top End Amenities for “The Complete Family”
Sustainable Life-Style
XYZ City
Design Brief for Master Planners
• Meticulous planning to optimize FSI
• Strict Adherence to Statutory Requirements
• Maximum Usage of available Green Spaces & Old trees
• Integrate Design Features of JKI, Chirag Nagar, Singhania
School & Hospital Land with the Master Plan
• Optimize the Development Mix to maximize on Residential
Development with focus on Sports, Outdoors & Green Living
3
Residential (≥ 5 million sq. ft.)
4
XYZ Sports Club/ Gymkhana (1 lakh sft)
• On lines of Bombay Gymkhana/MIG/ Wellington Club
• Usage of Reserved Grounds
• All major sporting activities to be included– Emerging New Sports in India to be introduced
5
IB School/ Professional College (2.5 lakh sft)
6
Specialty Hospital (2.5 lakh sft)
7
Cultural Centre/ Theatre ( 1.5 lakh sft)
8
Theme Parks (Convert Existing Green Spaces)
9
Iconic XYZ House (Corporate HQ)
• 1.5 lakh sft
• Corporate Office to be the Tallest
Tower in Thane
• To house all XYZ Businesses
• Green Building with a Futuristic
Design to capture the Essence of
the Brand “LEED Certification”
• Sky Garden, Terrace & Penthouse
Office to be exquisitely designed for
CMD
• Design Brief to cater to all
requirements of the Group in one
massive building
10
XYZ Life-Style Museum (0.5 lakh sft)
11
Large Super Premium Retail Outlet (2 lac sft)
12
“Design Brief” Creation Steps
13
Project Parameter Definition
Selection of Projects to Study
Project Evaluation
Best Practices Report
Design Brief to Architects
Market Research Brief for Liases Foras (Draft)
• Identify top 10 Signature Residential & Mixed Use Projects in
India based on the above for Extensive Research
• Identify at least 5 International Projects that are futuristic in their
approach
• Identify top 10 Projects (Mumbai, NCR & Bangalore) providing
the best in terms of Amenities & Specifications
• Compare the Demographics & Location of these projects with
XYZ JK Gram
14
Market Research Brief for Liases Foras (Contd.)
• The areas of extensive research of shortlisted projects would be ( but not limited to ) as
follows
– Project Location & Layout
– Major reasons for its commercial success
– Configuration & Sizes of Apartments / Residential premises/ Commercial Spaces/ Convenient
Shopping etc.
– Project Infrastructure
– Major differentiating Factors & Project USP
– Approach to Energy Efficiency & Cost Saving measures in detail
– Approach to Green Building Concept & other such Futuristic Value Add integrated within the
Project
– List of Architects & Consultants associated with each of these Projects
– Maintenance Cost per sq. ft./month chargeable to customers residing in these Projects.
15
Content of Design Brief to Architects
• Project Vision
• Project Objectives
• Land Details– Area Survey
– Topographical Map
– Zoning Details
• Local Regulations
• FSI Statement
• Product Mix
• Amenities & Utilities
16
XYZ City
Compact 2BHK
5%
2BHK Regualr18%
2 1/2 BHK11%
3BHK Regualr23%
3BHK Large25%
4 BHK10%
5 BHK5%
Duplex3%
Percentage wise product distribution
MASTER PLANNING & DESIGN BRIEF VISION
By Liases Foras
17
Presentation Outline
Aim: Preparation of vision statement for XYZ city
o Approach and Methodology
o What world is talking about?
o What India is practicing?
o What make the township an ‘esteem’ place to live in?
o Case study grading performance
o Vision for the XYZ city.
APPROACH AND METHODOLOGY
“To define the vision for the XYZ’s project; a strategic market based approach was adopted”
Approach and Methodology
Understand the national and international design
trends in context of township design
National level case study selection based upon the
secondary data
Primary field visit and project evaluation
Intra project analysis and Recommendations
Case study selection criteria
Projects having supply greater than 500 units
Projects in the absolute price bracket of Rs
12,000/- psf to Rs 25,000/-psf
Projects located in the similar demographic
condition
Perception based importance and short
listing of projects
982
228
95
20
• Brigade Gateway, Bengaluru
• Bharatiya city, Bengaluru
• Magarpatta city, Pune
• Amanora Township, Pune
• Life Republic, Pune
• Jaypee Green, NCR
• Wavecity Center, NCR
• Ambiance, NCR
• Oberoi Garden City, Mumbai
• Nahar Amrit Shakati, Mumbai
• Hiranandani, Gardens Mumbai
Cumulatively we had visited 24-projects in Mumbai, NCR, Pune and Bengaluru. This includes the stand alone buildings and clusters like the magnolias, wind mill of your mind, pebble bay, yo pune, one north, etc
WHAT WORLD IS PRACTICING?
“Present and future trend of urbanism”
New Urbanism (Mid 1990)
Environmental sensitive design
High density Pedestrian free way
Traditional neighbourhood design
Parametric Urbanism (2006)
CASE STUDIES FOR DESIGN BRIEF
Case of eleven large scale development in India• Brigade Gateway, Bengaluru • Bharatiya City, Bengaluru • Magarpatta City, Pune • Amanora Township, Pune • Life Republic, Pune • Jaypee Green, NCR • Wavecity Center, NCR • Ambiance, NCR • Oberoi Garden City, Mumbai • Nahar Amrit Shakati, Mumbai • Hiranandani Gardens, Mumbai
EVALUATION CRITERIA
Elements of Township
General understanding of the Township can be defined under following heads.
• Basic elements: These elements primarily discuss the ‘Technical’ side of development, such as sizes of room, width of street, open space ratio, etc. However, these elements is more subjected to local regulation and National Building code.
• Elements of Esteem: These elements are more related to the improvised quality of living and giving sense of satisfaction to its residents as well as to the citizen by creating the space for various activities.
Basic
• Gross area Distribution
• Open v/s Built ratio
• Distance between the buildings
• Road Hierarchy
• Housing typology sizes(1BHK,
2BHK, 3BHK, etc)
Esteem• Public Realm• Icon or Symbolic value• Integration and Segregation of
various building usage• Street design• Definition of Nodes/Squares• Sustainability• Future user group
Grading Attained By The Selected Townships
2013 13
2010 10 13 13 13
7 7
18
8 85
6 54 6 6
12 9
7
11 88
9 78 5 8
45
6
75
27
2
7 35
0 5
8.5
4.53.5 2.5 7
6
2.52.5
2.5
2.5 2
10
5
4 3 3
107
53
3 3
7
1015 15 8 12 8
10 5
8 5
75
5857 56
51 51 49 4642
3634
0
10
20
30
40
50
60
70
80
HiranandaniGardens,Mumbai
OberoiGarden City,
Mumbai
AmanoraTownship,
Pune
Magarpattacity, Pune
Bharatiyacity,
Bengaluru
Nahar AmritShakati,Mumbai
BrigadeGateway,Bengaluru
LifeRepublic,
Pune
WavecityCenter, NCR
JaypeeGreen, NCR
Ambiance,NCR
Public Realm Icon or symbolic value
Integration and segregation with outer world Inner relation
Street design Node
Sustainability Grade attain
Contextual Open space & Utilities
This can be evaluated based upon hierarchy of open space and utilitarian aspects.
1.a. Township level open space: It means that the defined largest open space is being available to the public as a whole. The defined space should be welcoming and not repulsive. Creating the public domain will help to enhance the importance of the place and increased landmark value of the locations.
1.b. Neighborhood level open space: it means the defined open space is being available only to the residents/users of the building.
2. Utility of the space: Success of any open spaces/public domain is in co-relation with the purpose and facilities provided in the open space.
What Is Public Realm?
So Far The Best Township Level Open Space
Project: Brigade Gaateway
So Far The Best Neighborhood Level Open Space
Project: Nahar Amritshakti
WHAT SHOULD BE THE PUBLIC REALM FOR XYZ CITY?
Feedback from CMD
Parameters Yes No
Public Realm 20.00 0.00
Township level 3.33 0.00
Usage as a multi functional open space, which help to bring outside world
6.67 0.00
Neighborhood level open space 3.33 0.00
Utility at neighborhood level open space 6.67 0.00
Iconic or Symbolic Value
Iconic value. A top of the mind recall
Design element which gives an unique identity or differentiating elements in the layout/building/unit yet functional and it also remains at the top of mind recall.
Iconic value or top of the mind recall is defined based upon the two parameters:
• Solid (Built form)
• Void (Open space)
Project: Burj Al Arab
So Far The Best Iconic Built Form
Project: Hiranandani Gardens
So Far The Iconic Open Space
Project: Brigade Gateway
WHAT SHOULD BE THE ICONIC STATEMENT OF THEXYZ CITY?
Feedback from CMD
Iconic Value Local Regional National Global
Value from Built form 3.00 6.00 9.00 12.00
Value from Open space 2.00 4.00 6.00 8.00
Interaction of built from with Inner and Outer realm
Each built-form show a unique relation based with the adjoining spaces. Building use or open space. The relationship is defined based upon the following three aspects.
• Relation with outer realm• Transparent• Translucent• Opaque
• Relation with inner realm• Transparent• Translucent• Opaque
i.e. the relation of retail should be more transparent with public domain, while commercial relation should be more translucent and residential relation should be opaque.
The importance of Integration and Segregation in building usage?
Ideal Mix
Outer world relation Transperant Translucent Opaque
Residential 0.00 0.50 1.00
Commercial 0.50 1.00 0.00
Retail 1.00 0.50 0.00
Hospitality 0.50 1.00 0.00
Health 0.50 1.00 0.00
School 0.50 1.00 0.00
Inner relation Transperant Translucent Opaque
R-C 0.00 0.50 1.00
R-Re 0.00 0.50 1.00
R-Ho 0.00 0.50 1.00
R-He 0.00 0.50 1.00
R-S 0.00 0.50 1.00
C-Re 0.50 1.00 0.00
C-Ho 0.50 1.00 0.00
C-He 0.00 0.50 1.00
C-S 0.00 0.50 1.00
Re-Ho 1.00 0.50 0.00
Re-He 0.00 0.50 1.00
Re-S 1.00 0.50 0.00
Ho-He 0.00 0.50 1.00
Ho-S 0.00 0.50 1.00
He-s 0.00 0.50 1.00
So Far the Best Integration and Separation with outer world
Wes
tern
Exp
ress
Hig
hw
ay
OpaqueTranslucentTransparent
Retail
Hotel
Office Residential
Residential
Hospital
School
Project: Oberoi Garden City
WHAT SHOULD BE RELATIONSHIP BETWEEN THE BUILT-FORMS IN XYZ CITY?
Integration and segregation
Outer world relation
Residential Translucent
Commercial Translucent
Retail Transparent
Hospitality Translucent
Health Translucent
School Translucent
Inner relation
R-C Opaque
R-Re Opaque
R-Ho Opaque
R-He Opaque
R-S Opaque
C-Re Translucent
C-Ho Translucent
C-He Opaque
C-S Opaque
Re-Ho Transparent
Re-He Opaque
Re-S Translucent
Ho-He Opaque
Ho-S Opaque
He-s Opaque
Feedback from CMD
A unique experience of reaching at a point
Streets can be evaluated based upon the following aspects
• Clear segregation of vehicular and pedestrian
• Separate definition for on street or off street parking
• Quality of experience
• Pedestrian safety
• Flexibility for small gatherings and informal activities
Street Design
So Far the Best Street Design
Project: Hiranandani Gardens
WHAT SHOULD BE THE CHARACTER OF STREETS IN THEXYZ CITY?
Feedback from CMD
Street design 10.00 Average Good Excellent
Clear space definition for pedestrian-vehicular
2.00 0.50 1.00 2.00
Separate space definition for parking (on street/off street)
2.00 0.50 1.00 2.00
Quality of experience 2.00 0.50 1.00 2.00
Safety of pedestrian 2.00 0.50 1.00 2.00
Provision for gathering and informal activity
2.00 0.50 1.00 2.00
Node is part of the street design and it acts largely as the centric location for gathering and land mark for person to reach specific point.
Node
Nodes can be evaluated based upon following aspects:
• Landmark value
• Potential for small gathering
• Potential for informal activates
Node
Project: Hiranandani Gardens
WHAT SHOULD BE THE CHARACTER OF NODE INXYZ CITY?
Feedback from CMD
Node 10.00 Average Good Excellent
Landmark value 3.33 0.83 1.67 3.33
Potential for small public gathering 3.33 0.83 1.67 3.33
Provision for gathering and informal activity
3.33 0.83 1.67 3.33
Sustainability
Utilization of natural resource with consideration of future requirements.
• Micro climate management
• Minimizing the use of energy
• Re-utilizing the all possible
natural resource
The Best Sustainable Practice (From Sample Projects)
Project: Magarpatta City
WHAT SHOULD BE THE STAND POINT OF XYZ CITY WITH REFERENCE TO SUSTAINABILITY?
Feedback from CMD
Sustainability 20.00 Average Good Excellent
Micro climate Management 6.67 1.67 3.33 6.67
Minimizing the use of energy 6.67 1.67 3.33 6.67
Re-Utilization of natural resource 6.67 1.67 3.33 6.67
Future Habits, Fashion and Trend
Then Now
Future needs - Customer in Local Context
• The customer is couple working and together drawing handsome salary min around 2-3 lacs per month.
• Aspirational. Want to live a quality life. Squeeze of time (working) and also in-space (costly realty).
• He would have plenty of money to buy the luxuries, comforts, expect a large house.
• In the cage of time and space (24 hr.), he only gets to enjoys 3-4 hour on weekdays at home (awake with family) and the weekends he is found lazing out the stress, fulfills pending household chores, and the evening outing with family and friends.
Problems that design should address (An Example)
- Expandable homes- Separate access control kitchen for servant
WHAT SHOULD BE THE ADAPTABILITY OF FUTURE NEEDS IN XYZ CITY?
Feedback from CMD
Vision
Quality of life means “ Secured, Convenient and Healthy” environment
SecureSecurity for kids, safe environment for senior
citizen, pedestrian safety and the security for the residents
Convenient
Accessibility to day to day need, direct accessibility to outer world with proper opaque
environment to its residents. Scope for informal activities
Healthy environment
Fresh air, Fresh water, noise free environment, natural day light, comforting views, space for
body and mind.
Creative Contexts
This can be a place that acts as a destination for Young and Hap, which draws people from all over MMR and also elsewhere, the people who spent good on weekends. It provides them an experience they get in the best destinations in the world.
Retail experience with amusement park and entertainment
Thank You….
THANK YOU
61
ANNEXURES
62
Area distribution
Land Area Distribution
% Distribution In Acres In sqftPermissi
ble F.S.I.
FSI
AvailableTDR
TDR
Purchased
Total
Built-up
Area
Education/Hospital 8% 8.79 382741 1.85 708072 0 708072
Residential zone 31% 32.25 1404652 0.85 1193954 0.80 1123721 2317676
Industrial Zone 44% 46.92 2043895 0.85 1737311 0.80 1635116 3372426
JK IT 17% 17.54 763987 0.90 687588 1.00 763987 1451575
Total 100% 105.49 4595275 4326924 3522824 7849748
Existing land use and development potential
Proposed
land use ---
Re
sid
en
tial
Co
nve
nie
nce
Ret
ail
Co
mm
erc
ial
Ho
spit
alit
y
Ret
ail
Edu
cati
on
Hea
lth
(M
ult
i
Spe
cial
ty
Ho
spit
al)
To M
MR
DA
Existing
land use
(Figures are
in mn sqft)
Education/Hospital 0.00 0.00 0.00 0.00 0.00 0.68 0.21 0.00 0.89
Residential zone 3.20 0.37 0.00 0.00 0.00 0.00 0.00 0.00 3.57
Industrial Zone 4.63 0.37 0.00 0.13 0.00 0.00 0.00 0.00 5.13
JK IT 0.00 0.00 1.73 0.00 0.44 0.00 0.00 0.00 2.17
Total 7.83 0.74 1.73 0.13 0.44 0.68 0.21 0.00 11.75
Existing land use to Proposed land use
Area distribution
Proposed development mix
FSISaleable/
CarpetSaleable Area
Residential 5,218,032 33% 7,827,048
Convenience Retail 370,897 50% 741,795
Commercial 1,161,260 33% 1,733,224
Hospitality 101,173 20% 126,466
Retail 290,315 33% 435,472
Education 541,471 20% 676,838
Health (Multi Specialty
Hospital)166,601 20% 208,251
Gross Area 7,849,748 11,749,095
Product Mix
Product wise area in sqft Areas
Compact 2BHK 363,636.8
2BHK Regular 142,0367
2 1/2 BHK 854,457.7
3BHK Regular 1,822,943
3BHK Large 1,975,403
4 BHK 764,813.2
5 BHK 424,896.2
Duplex 200,525
Total 7,827,043
Bifurcation of Residential use
Compact 2BHK
5%
2BHK Regualr
18%
2 1/2 BHK11%
3BHK Regualr
23%
3BHK Large25%
4 BHK10%
5 BHK5%
Duplex3%
Percentage wise product distribution
Brigade Gateway
“An Enclave”
A safe and uplifting environment, filled with useful facilities connected by tree-shaded avenues and interspersed with parks and gardens
Bharatiya City
City of JOYWalk to work, walk to play
Choices by IdeaFeel good
Magarpatta City, Pune
Vision spells; A new way of life for the networked society of the new millennium. With emphasis on proper environment control, good living standards, modern educational system and state-of-the-art working conditions with total security.
• Integrating mankind with nature.
• The Rutu-chakra concept for an evergreen city.
• Walk-to-work, walk-to-school concept
• A Complete City within a City.
• Maximum security and safety
• Environment• Education• Recreation• Health• Infrastructure
Amanora Town Park, Pune
Vision: To create quality shelters for both the classes and masses, through integrated townships and related infrastructure development in commercial, social, educational, health and entertainment sector.
Life Republic, Pune
A meaningful way of life for the thinking mind. This way of life moves beyond the fragile, loosely interpreted aspiration of luxurious lifestyle that limits itself to the of a home
Jaypee Greens, Greater Noida
A midst 18-hole Greg Norman designed golf course, member exclusive clubhouse, conference & banquet facilities, tempting eateries, spa and health club, a golf academy and host of entertainment and recreation options It is a "legacy to be enjoyed from one generation to the next".
Wave City Center, Noida
The project is shaped and managed by the dreams, hopes and aspirations of future citizens (every kind of residential space including smart branded luxury apartments and sumptuous penthouses)
Ambience Caitriona, Gurgaon
An unique development as it serves you with an excellent location, ambience, lifestyle, amenities, security, conveniences, services, furnishing and finishing.
Oberoi Garden City, Mumbai
Oberoi Garden City was created with a vision to provide a holistic living experience to its residents.
Nahar Amritshakti, Mumbai
Drawing inspiration from nature, adapting its law of abundance and ensuring providence to all who seek comfort, luxury and quality under one roof called home.
Hiranandani Gardens, Mumbai
Vision to create better communities.
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