visionfc - an nfc forum event: nfc payment & beyond presentations

NFC PAYMENT & BEYOND PRESENTATIONS

June 15 – 16, 2016

Dallas, TX, USA

VISION TO REALITY: NFC BEYOND PAYMENT

Moderator: Robert Sabella, NFC Bootcamp, author of NFC for Dummies

Panelist: Chris Tweedt, Parks AssociatesPanelist: Nitesh Patel, Strategy AnalyticsPanelist: Jayden Khakurel, Red Solution

About Robert P. SabellaRobert Sabella brings more than 20 years of legal and entrepreneurial experience to NFC Bootcamp

and is considered one of the most innovative leaders in developing and bringing new technologies

to market. Mr. Sabella is an entrepreneur, investor, inventor, innovator and author. He started

several companies, invested in a few more and invented a few products along the way with two

current patent-pending applications. He authored two books, RFID+ Cram Exam and NFC for

Dummies™. He is passionate about start-ups, both as an entrepreneur and an investor. Mr. Sabella’s

focus is on all things related to mobile proximity, specifically RFID, NFC, BLE and mobile apps.

Mr. Sabella created and co-founded the proximity ID technology focused accelerator program,

AccelerateNFC, as well as co-organized the global hackathon series TrackHack™: The Proximity ID

Hackathon. He continues to train people and organizations around the world on proximity

technologies and the solutions they enable through the NFC Bootcamps.

Mr. Sabella earned a bachelor’s and a master’s degree in philosophy and a Juris Doctor from Boston

College and is a member of the New York and Massachusetts bar.

NFC Bootcamp™ is a training program that focuses on leveraging near field communication to drive brand awareness and enhance customer experience.

Attendees learn best practices for using NFC in real-world scenarios — presented by people actually creating and implementing solutions.

Includes hands-on demos and training on how to build an NFC campaign, presented by local and international NFC experts.

Building the industry, one tap at a time

Accelerating the best in near field communication, AccelerateNFC™ is a mentor driven, mentor funded idea incubator/ success accelerator focused exclusively on proximity ID technology companies including NFC, RFID and BLE.

AccelerateNFC™ focuses on near field communication companies, matching the highest caliber talent, resources and funding with those companies who are ready to take their ideas and products to the next level.

Chris TweedtResearch AnalystMobile Products

Industry and consumer research focused on all segments that are

digital or provide connectivity within the home

• Over 25 years of experience in providing consulting services (Fortune 500 to startups)

• Analysis and consulting by industry experts in Digital Living and the Connected Home

• Turnkey project management

Services

• Quantitative Surveys

• Focus Groups

• Interviews

• Market Sizing and Forecast Modeling

• Market Assessment

• Strategy Analysis

• Presentations, Workshops

• Whitepapers

Apple | AT&T | Cisco | Comcast | HP | IBM | Intel | Microsoft | Motorola | Phillips | Samsung | Verizon

0%

10%

20%

30%

40%

50%

60%

70%

80%

PayPal Retail store-brandedpayment apps, like the

Starbucks app

Google Wallet/AndroidPay

Apple Pay Other mobile paymentapps

Smartphone Users(n=3,892, ±1.57%)

Those who use mobilepayment apps(n=1,009, ±3.09%)

% I

nd

ica

tin

g U

se

of

Sp

ec

ifie

d

Ap

pTypes of Mobile Payment Apps Used: Adoption among General

Smartphone Users and Mobile Payment App Users (Q3/15)

The top 2 are not NFC

solutions

• Low NFC payment

adoption due to low

merchant acceptance

NFC solutions likely to rise

• Apple Pay is gaining

merchant adoption

• Expect Apple Pay to

advertise to consumers

after sufficient merchant

adoption

• Growth likely once Apple

advertises Apple Pay to

consumers

STRATEGY ANALYTICS – DELIVERS INTEGRATED

PERSPECTIVES ON THE DIGITAL CONSUMER

6/23/2016 Strategy Analytics, Inc. 7

Integrated, Global Perspective on Digital

Consumers

Insights, Information, and Forecasts on Companies, Brands, Products, and

Technologies Competing for the Consumer

Intelligence on Consumer Activities, Behavioral Patterns, and Usage

Profiles through Big Data Analytics

Market Intelligence on Buyer Behaviors, Consumer Attitudes,

Brand Preferences, and Emerging Behaviors

Design Guidance and Competitive Intelligence on User Experiences and

Opportunities for Innovation

NFC RESEARCH AT STRATEGY ANALYTICS

June 23, 2016 Copyright© Strategy Analytics, Inc. 8

• Consumer technology preference

• NFC Handset forecasts

• NFC penetration by price tier

• Mobile payment forecasts

NFC Preferred Over Competing Technologies

In Brief

Jayden Khakurel

- strong background in mobile and wearable technologies.

- M.Sc. in Computer Science and

- MBA (International Business Management).

- Currently doing PhD in Computer Science.

(User Interface and Usability: Wearable Technologies)

Awards

- Top30 Innovators, Silicon Valley Entrepreneurship Society Forum (SVIEF)

2014, San Jose, California

- Best Mobile Commerce application- 4G world, Chicago, USA.

Projects- European Union Funded Research Project: Single European Mobile

Service Area “SEMOSA”, AAL

RSF

Confidential.. Don’t distribute without permissions

In Brief

Red Solution Finland

- est. 2008, Finland

Business Field (NFC), Mobile Applications

- Consulting

- Applications and solutions provider

- Outsourcing

What we have provided so far?

- Mobile Wallet (NFC based and Non-NFC)

- Smart Map (First NFC enabled map)

- NFC Event Management

- Loyalty Solutions

- mobile point of sale using Iphone (ICarte) and add on.. ….more…

RSF

Confidential.. Don’t distribute without permissions

In Brief

CASHLESS ON THE CATWALK

Richard Grundy, Flomio

Cashless on the Catwalk Reinventing the Buy Experience

BUILT IN 100 DAYS

VIP VISA

2in

Model

VIP

POS

50ft

Associate?

Attach

AssetReader

iPad

Association Experience

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3

4

5

Expected: -30.55dB Actual: -2.02dB

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SIDE FRONT

20mm

100mm

LED Ring

Lock Union

Large Scan Surface

Uses 4 AAA Batteries

INSIDE

LED OFF LED ON

Current FloBLE Design Proposed ReDesign

35mm

44.5mm

15mm

LED OFF LED ONSnap Union

Pin size and weight

Uses 2 stacked CR2032 Batteries

NFC antenna SIDE FRONT

20mm

100mm

LED Ring

Lock Union

Large Scan Surface

Uses 4 AAA Batteries

INSIDE

LED OFF LED ON

Current FloBLE Design Proposed ReDesign

35mm

44.5mm

15mm

LED OFF LED ONSnap Union

Pin size and weight

Uses 2 stacked CR2032 Batteries

NFC antenna

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SEATING FOR 338 PAX

LEVEL -3

3M BENCHES

1.5M BENCHES

TRUSS 1.22

m

13.7

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3.05 m

1.22

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2.44

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DRAPE LINE

50ft

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Over 150 pieces of coverage 250 million opportunities to see

Across broadcast, online & social media

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Our Vision

• Shopping should be as easy as shoplifting™

• Convenience and security at right size

• Empower DIY types, lower barriers to entry

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Why NFC?

• Near field passive is best for wearables

• Ubiquity achievable with portable readers

• Economies of scale already in place

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Challenges

• Educating the market

• Consistent user experience

• Reducing time to innovation

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We ♥ Proximity ID

Flomio has been helping enterprises and developers integrate proximity ID for over 5 years.

๏ Graduated and closed $500k+ seed funding (2012)

๏ Successful : first NFC reader for iOS (2012)

๏ Large enterprise deployments with and (2015)

๏ Community of over 1800, active forum+hackathon

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