visual art management, university of teramo, 2016-2017 #3

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Visual Art Management

2016-2017Prof. Paolo Coen

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Museums look after the world’s cultural property and interpret it to the public. This is not ordinary property. It has a special status (…). It is part of the world’s natural and cultural heritage and may be of tangible or intangible character. Geoffrey Lewis

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What are the core values, i.e the basic functions of a modern museum?

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To preserve

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The Buddas of Bamyian

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To research

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To display

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Valorization, e.g. valorizzazione

• To exploit - e.g. sfruttare, valorizzare, utilizzare, strumentalizzare

• To valorise, valorize - e.g. valorizzare• To Develop - e.g. sviluppare, svilupparsi, svolgere, potenziare,

valorizzare, trasformarsi• To improve - e.g. migliorare, perfezionare, affinare, progredire,

perfezionarsi• To Appreciate - e.g. apprezzare, valorizzare, gradire, stimare,

aumentare di valore, rendersi conto di• To increase the value of – e.g. valorizzare

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Publics, not just one public

• School children• Advanced students• General local visitors• National tourists, i.e. inner tourism• International tourists• Specialist researchers

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The role of Services

• Educating the Public• Entertaining the Public• Feeding the Public• Providing the Public with Paraphernalia

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The growing role of communicating

• Museum display• Exhibitions• Visitor care, i.e. directing, guiding, etc.• Learning and education

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Main reference

• Running a Museum: A Practical Handbook, by International Council of MUSEUMS (ICOM)

• Geoffrey Lewis, The Role of Museums and the Professional Code of Ethics, pp. 1-16