visual communication & the future of content marketing

Yahoo 2014 Confidential & Proprietary. Yahoo 2014 Confidential & Proprietary.

Visual Communication &

The Future of Content

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Where I’m From

New York • Big Apple

• 8+ million people • English is the primary language

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Bring it back to marketing photos

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The Future of Content, The Future of Content Marketing

© by Megazord on

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Consumers think visually

Yahoo 2014 Confidential & Proprietary.

16X the amount of photos taken

a year now vs. the year 2000

Source: Fujilm Internal Study

© by Steve Harwood on Yahoo 2014 Confidential & Proprietary.

Yahoo 2014 Confidential & Proprietary.

Then

The role of photography has changed

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Now

The role of photography has changed

© by David Lytle and Kent and Docteur Christophe and Kristina Alexanderson and SteFou! and Isobel on

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Yahoo 2014 Confidential & Proprietary.

+57%

-35%

Watched video & took photos

Watched video only

Start Level

Yahoo 2014 Confidential & Proprietary.

54% Took a photo

50%

Number of correct test answers

Just watched the video

Yahoo 2014 Confidential & Proprietary.

+23%

-30%

Without taking a picture

Start Level

Took a photo and didn’t refer to it

Took a photo

0%

Yahoo 2014 Confidential & Proprietary.

The world is becoming more visual

Yahoo 2014 Confidential & Proprietary.

The F shaped behaviour

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Telling Stories reasonsmysoniscrying.com

Yahoo 2014 Confidential & Proprietary. Yahoo 2014 Confidential & Proprietary.

He can’t eat mud

Telling Stories reasonsmysoniscrying.com

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Telling Stories reasonsmysoniscrying.com

His juice tastes like milk L

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Telling Stories reasonsmysoniscrying.com

Yahoo 2014 Confidential & Proprietary.

Content marketing is becoming more visual

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Yahoo 2014 Confidential & Proprietary.

Summary

Yahoo 2014 Confidential & Proprietary. Yahoo 2014 Confidential & Proprietary.

The world around us is becoming

more visual

visual content marketing is

scalable, elegant and

modern

Your consumer

thinks visually