visual content strategy infosnaps 2.0

Info snaps

Noland Hoshino | High Five Media | @NolandHoshino

A Snapshot of Visual Content

2014 2015

Noland’s Slideshare www.slideshare.net/bcausemedia

Visual marketing is no longer an option

Why Visual Content?Show me what you got

RESOURCE HOOPLA.NET

Visuals are processed 60,000 faster than text

IMAGE SOURCE HEYJUDE45

IMAGE SOURCE LEISUREGROUPTRAVEL.COM

RESOURCE HOOPLA.NET

The MillennialsBorn 1981 - 1997

RESOURCE http://www.office.xerox.com

Colored visuals increases people’s willingness to read a piece of content

RESOURCE www.blogkissmetrics.com

more retweets with image than tweets without images

RESOURCE www.link.springer.com

increase when following directionswith and illustration

RESOURCE www.buffer.com

visual content more likely to get shared on social media than other types of content

RESOURCE www.buzzsumo.com

more engagement than those without images on Facebook

RESOURCE www.buzzsumo.com

Instagram users have grown in 2016

Visual marketing is the core to telling

your story

infographics

annualreports

infosnapsInformation snapshots

message

mission

vision

impressionable

promote educateinspirecall to action

YC

promote

educate

inspire

call to action

Elements of infosnap

messageimagetypography

brand | logo | i.d.call to action

United Nations Development Programme

Columbia Springs

Boys and Girls Club of SW Washington

Pinterest pinterest.com/nolandhoshino/infosnaps-causes-and-nonprofits/

Pinterest pinterest.com/nolandhoshino/givingday/

Beginner

PowerPoint

Intermediate

CanvaAdobe SparkPic Monkey

Advance

Adobe Photoshop and Illustrator

got skills?

size matters

2016 Social Media Image Size Guide https://www.godaddy.com/garage/webpro/design/designers-cheat-sheet-for-social-media-image-sizing/

facebookShared images 1200 pixels x 900 pixels, 1200 pixels x 1200 pixelsShared links 1200 pixels x 627 pixels

twitterShared images 1024 pixels x 512 pixels

instagramShared images 640 pixels x 640 pixels

before you begin

• Logo in .png or .jpg format • Brand colors• Design inspiration

1 Select DESIGN tab

2

Click “Slide Size.”Select “Custom SlideSize.”

3Adjust size width& height

powerpoint

4 Click “Insert” tab. Click “Pictures”

powerpoint

Select logo

5

powerpoint

Adjust logo size 6

powerpoint

Add design element

7

powerpoint

Add design element8

powerpoint

Add URL andCall to Action

9

powerpoint

Save as

powerpoint

10

powerpoint

Save as type:JPEG or PNG

powerpoint

11

PROJECT CITY OF VANCOUVER

PROJECT CITY OF VANCOUVER

Mobile and web app

Desygner www.desygner.com

before you begin

• Download logo in .jpg format onto phone

• Brand colors• Design inspiration

Create accountDesygner www.desygner.com

• Click New design

• Select the type of social media post you want to create

• Click Start from blank, or

• Use one the templates

• Create new project, or

• Add to project

• This is your canvas for a new design

• Tap on blank canvas

• Start designing

• Click + at bottom

• Add logo

• Resize

• Place where you want it

• Add background

• Use stock photo in app or your own photo

• Add website

• Change font

• Resize

• Move

• Copy

• Download

• Share

• Change template

• Share

• Download

• Download as JPG

• Download as PNG

• Download as PDF

• Share directly from app

• Create template

• Choose privacy

Sign upCanva.com

Coming soon!Magic Resize

1 Select your template

2 Select your design

3 Create own design

4 Customize design

5Edit area byclicking item

Upload logo6

Download7

Start here 1

Add image2

Adjust size3

Add message4

Add logo5

Add effect6

More Favorites

• Adope Spark• Word Swag• Over• PicLab• Repost• Canva• PicMonkey

Bonus tips!

http://pinterest.com/source/yourwebsite.com

Relay https://relaythat.com/

• Find a right right-brain person• Identify theme message, mission, vision• Know your audience• Correct image size• Optimize images for findability• Post consistently and frequently • Make use of apps and tools

to do list

Makelasting

impressions