visual merch final project
Post on 27-Jan-2017
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Thalia Molina Hannah Barrow India Mitchell Julia Thronson
VIXEN b y V e r s a c e
WHO ARE WE?Versace’s newest line extension is available in areas
flourishing with trend savvy minds bringing freshness in the fashion world.
Versace is known for their luxury and mystique;They want to share these wonders with a wider range of
women.
A Vixen is a female fox and she is bridging herself into a world of power and finer things.
VIXEN by Versace will help her to show the world just how dangerous a sense of style can be.
WHY VIXEN?
LOCATIONFlagship Location: Madrid, Spain
WHY?Europe is a continent well-oriented with tourism and fashion. Tourism is highly prosperous and profitable. Our brand encompasses an exotic mystique, we believe Spain will assimilate our image in a positive way. We are choosing to stay true to Versace’s European roots while also targeting new cultures.
MADRID, SPAIN
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TARGET CUSTOMERAge- 25-40
Gender- Female
Income Level- High
Education Level- College
Marital Status- Bachelorettes
Family size- N/A
Occupation- Socialites & Business Professionals
Where they live- Fashion Capital (Italy, Madrid, NY, Milan)
Lifestyle- Social gatherings, charity events, movie pre-
mieres
Personality- Flashy yet perplexing
VIXEN by VERSACE
MERCHANDISE
Rich fabrics
Structure paired with romance
Exclusivity
Mythical allusion Sultry atmosphere Fashion forward Mood lighting
STORE DESIGN
Fragrance of rose with a touch of cinnamon
Ornate architectural details with gilded finish
Cement plastered finish walls. January Garnet paint on the walls Gold and ivory ceilings Ivory stained wood flooring Central hanging emerald chandelier Red wine floor rug underneath A modern emerald chaise lounge Flanked by a small gold bar cart end table Video reel of our spring line on the runway 201 direct/ reflecting speaker system that plays sultry pop infused Spanish music. Smells include rose and lavender with
occasional twists of cinnamon
ATMOSPHEREICS
FIXTURES & LAYOUT
Emerald chandelier focal point
Sultry and sensuous dimmed can lighting
Warm spotlighting aimed at displays, fixtures & wall merch.
Spotlighting in display window focused on female mannequin
LIGHTING & MOOD
LIGHTING & MOOD
Abstract black and white, high-gloss mannequins with exaggerated lean figure
MANNEQUINS
WALL ELEVATION
CONVERSATIONAL SIGNAGE
CULTURAL INSPIRATION
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CULTURAL INSPIRATIONFlamenco
Passion Attitude
Accenting
movements
http://www.zavaletas-guitarras.com/images/photos/flamenco-dancer.png http://news.uwlax.edu/wp-content/uploads/2013/11/Flamenco.jpg
WINDOW DESIGN
ELEMENT ASSESSMENT
PRINCIPAL EVALUATION
WHAT DID WE LEARN?
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