visualize this urbanext2013final

Before we begin…..

Why are you here today?

What are your goals for your Extension Programming?

Write em’ down

IT’S A VISUAL WORLD

Amy HaysKaren JeannetteStephen Judd

What We Already Know…

Communicating the Value Proposition

Nielson Norman Group – http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/

Can you peak their interest in less than 10 seconds?

Community

Inspire/Invite

Crowd source

Reflect Uniqueness

CREATE/CURATE

Tools to Create

Share

Unique Sets

How Can Visual Media Help Us Achieve Our Goals?

CONVEYUnique Message

Visually RichFormats

Relate toUsers

OBJECTIVESGOALS

“ENCOURAGE SMALL SPACE GARDENING”

Examples in Action

Objectives/G

oal

…there are many options for raised beds

•Materials• Wooden• Plastic composites• Metal troughs

•Arrangements• Varying shapes and sizes, 4x8

rectangular often std.• Space for accessibility• between rows• height

Now what do you remember?

What about a more VISUAL way?

…there are many options for raised beds

Now what do you remember?

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Listeningonly

Seeing only

Seeing and hearing

The average human learns more when information is given both

orally

and visually

Ways Visual Media Conveys Our Unique Message

Grab our Attention - Generate Awareness

?How-to Information

See connections and relationships in big

picture

Convey Storylines

Shareable

Address People’s

Questions

Overcome Information Overload

Cooperative Extension has always been in the business of creating rich learning environments.

Result demonstrations are the cornerstone of Cooperative Extension outreach.

How do you create innovative experiences that compliment traditional outreach but stimulate the senses to embed learning

lessons through a rich visual online environment?

What We Already Know…

• Visual experiences are the preferred way to experience information– Learn by looking– Eyes are constantly receiving, evaluating, and

summarizing information– When you read, you create visual images of the

concept in your mind

What do we do well?

Teaching and training Publishing

4th Dimension

It’s EASY (LOL)

• Remember what we KNOW– Value of visual experience– Value Proposition– Value of Cooperative Extension

outreach

Remember the 3 C’s

Convey – what is the idea you want others to adopt?

Curate – there are 100’s (literally) of sources of information – YOU sort and select the BEST set of information for you audience

Community – Create the environment where people can gather around the idea.

Using Pinterest for Professional Development

Pin to Win!

PINS

Power of the PIN• Pin’s allow comments

• Pins show who “repinned” or “favorited” a picture

• On click, pins lead to original sources

Pins are Organized to Boards

BOARDS

Group Pinboards

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Make Pinterest Work for Programming

• Create a User/Business ID that represents your programs (example: Harris County Cooperative Extension) – Branding

• Make boards that follow your programming– Be explicit : Diabetic recipes, gluten free eating,

community gardening, composting• Use it to curate information – organize and

collect information across the web

Learn More….

• Series of Blog posts related to CES and Pinterest http://amyehays.blogspot.com/

• Webinars on http://learn.extension.org – Keyword Pinterest

Snap a picture, no worries about notes!

Very Important!

If Pinterest is one of the FASTEST growing social networks AND its based on being able to “pin” images….

MAKE SURE YOU’RE WEBSITES ARE PIN “ABLE”

Invite and Inspire Participation with Shareable Images

Made with PowerPoint, Save as Pictures

Add filters to photo’s to enhance or “fun” the experience

http://www.thephoblographer.com/2013/01/17/instagrams-presets-come-to-lightroom/

Uses #hashtags and other common social media practices

Photo mapping capabilities

‘Shares’ (‘plays’ nice) with other social networks

Ideas for Programming

• Invite your community to Instagram their “favorite places”

• Weight Loss program – photo log your meals (research supports that if you see and report what you eat, you tend to identify and modify food choices)

• Urban revitalization – where should it occur? Challenge your constituents to submit pictures (create a #hashtag)

Other Ideas for Incorporating Visual Que’s into Programming Efforts Online

Example – Links vs. VisualEngagement on

Facebook

meh

awesome

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Example - Outreach areas in

unique sets

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Example –Vine

Short video

taken on the go

https://vine.co/v/bxuQ0j5bIKb

Ron Wolford (@urbangarden) Scoop.It

Reasons My Kid is Crying

http://reasonsmysoniscrying.tumblr.com/

Example –

INFOGRAPHICS

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Doddle Lecture – taking complex ideas and making them understandable

http://www.duarte.com/blog/want-your-data-to-go-viral-make-it-visual/

CONVEY

CREATE/CURATE

Community

GOALS

+ ENGAGEMENT

RESOURCES