visualizing user innovation in health care
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10/18/12
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Visualizing User Innova1on in Health Care
Pedro Oliveira, Católica-‐Lisbon School of Business & Economics Katja HuFer, University of Innsbruck
Denita Cepiku, Tor Vergata University
Sara Poggesi, Tor Vergata University
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h6ps://pa1ent-‐innova1on.com
‣ 1. Introduction: user Innovation in health-care
‣ 2. Our project
‣ 3. Visible outcomes:
‣ A) International survey to identify patients innovators
‣ B) Promotional website for promoting the project (namely among patients associations)
‣ C) Social network/FB app/platform for P2P solution sharing
Agenda
h6ps://pa1ent-‐innova1on.com
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Introduction: user Innovation in health-care
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‣ Importance of services: 77% of GDP; 79% of employment (144.4 million jobs) in the US ‣ Health-care alone 17% of GDP in the US ‣ Growth tendency in developed world (OECD, World Bank)
‣ Users are doing a lot of product development (von Hippel 1998, 2005) and service development (Oliveira and von Hippel 2011)
‣ Despite some evidence, health-care innovation literature ignores the role of users (in particular patients) as developers of new treatments
Motivation
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What are the limits of User/Patient Innovation?
British engineer Tal Golesworthy designed own heart valve implant and saved own Life (2004)
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‣ Realized that he would get depressed during winter and discovered that the reason was lack of natural light ‣ Collected data during 15 years ‣ Contacted the NIMH and was ignored ‣ Dr Norm Rosenthal at NIMH (also a SAD patient) got interested in his case ‣ He validated the knowledge and named the disease
‣ Suggested the light therapy
Herb Kern & SAD Seasonal Affective Disorder
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‣ “My disease has played a very great role for my whole development... The disease was responsible for my starting investigations on light:
‣ I suffered from anaemia and tiredness, and since I lived in a house facing the north, I began to believe that I might be helped if I received more sun. I therefore spent as much time as possible in its rays.”
Previous work on the effect of light…
Niels Ryberg Finsen, The Nobel Prize in Medicine 1903 "in recogniUon of his contribuUon to the treatment of diseases, especially lupus vulgaris, with concentrated light radiaUon”
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‣ Type 1 diabetes patient (entered med school when he turned 45 y.o.) ‣ Began measuring blood sugar 5 times/day and refined his insulin and diet regimen to the point that they were normal around the clock ‣ The first individual to self-monitor his blood sugar
Richard Bernstein and diabetes
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“Frustrated by the slow pace of ���clinical drug trials, patients are trying to brew their own drugs at home and testing it on themselves…” Wall Street Journal, April 15 2012
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‣ To what extent & under what conditions can patients innovate? ‣ Can patients identify new diseases and develop new medical treatments/devices?
• We focus on chronic diseases as it is more likely that patients try to find a solution for a long-lasting problem ‣ 1) Respiratory diseases: Cystic Fibrosis, Asthma, Sleep Apnea ‣ 2) Prostheses: devices to replace missing parts of the body or to make them work better ‣ 3) Cancer ‣ 4) Diabetes ‣ 5) Medical devices and treatment for general purposes
Research question
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Research plan Adapted from Oliveira and von Hippel 2011
1. Sample of 56 treatments or medical devices ‣ 1) Respiratory diseases: Cystic Fibrosis, Asthma, Sleep Apnea ‣ 2) Prostheses: devices to replace missing parts of the body or to make them work better ‣ 3) Cancer ‣ 4) Diabetes ‣ 5) Medical devices and treatment for general purposes
2. Identification of date of commercial introduction of TTMD Browsed the internet, scanned trade journals and/or articles for dates of introduction
3. Identification of the sources of innovation and coding Identify user practices through literature searchers and internet browsing
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Cystic Fibrosis ‣ Most common autosomal recessive disease in Caucasians occurring with a frequency of 1-2000 to 1-3000 births
‣ About 30,000 patients in the US
‣ No cure, but treatments can ease symptoms and reduce complications (and prolong life span)
‣ The median life expectancy reached 37 years in 2005, compared to 5 years in the 60’s
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Treatments for Cystic Fibrosis Most treatments are aimed at keeping the airways free of mucus
Based on “Ketchup Bottle Principle”: to get a substance out of a container with a narrow opening, you turn it upside down and then clap it, shake it and vibrate it
Inflatable vest -‐ device that vibrates at high frequency
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Low frequency generator for bronchial drainage
‣ Louis Plante (CF patient) had to leave a concert due to excessive coughing (seating in front of speakers)
Being a skilled electronics technician, he developed a device that generates low frequency vibration He founded DYMEDSO
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Cystic Fibrosis treatments
‣ Emily Haager, CF patient & surfer ‣ A typical day: ‣ 4 breathing treatments/day (1 hr each) ‣ daily regiment of over 45 pills, incl. antibiotics to keep lungs healthy, enzymes to digest the food, vitamins, etc ‣ began surfing and realized she started feeling much better shared the news with doctors
Medical breakthrough: "saltwater” treatment The New England J. of Medicine, Jan. 2006
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Chest percussion with electrical percussor
“My daughter, 26 with CF, depended for most of her life on us, her parents to do her chest physiotherapy. So her independence was constantly compromised and she hated it. On other hand, we not always delivered the best physiotherapy, simply because were tired, or didn't have all this time required or were sick. Sure, you know all of this ... !Many times I was thinking about a simple solution, which would deliver a good physiotherapy and wouldn't require a caregiver. And I am very happy, I could do it. My daughter uses my eper 100 (stands for electrical percussor, and 100 symbolizes all my percussion ideas which were never realized) all the time. According to her it is much better than the human hand and she can do it alone. I got good reviews from the hospital for sick children in Toronto. !
Hanna Boguslawska” Mother of Natalia and founder of eper ltd. (March
2006)
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Use of trampolines by children
Our questions: Did a patient or patient's family have any involvement in the initiation of the study?#
Dr.J. K. Stanghelle: “The answer is YES ! We were performing different studies with physical exercise and cystic fibrosis (CF) at that time, and this was a time when it became growing interest for such therapy, contrary to "normal medicine" these days. We were discussing in several fora what kind of exercise that could be fun and effective for children with CF, and we got to hear about a young girl with CF that had a trampoline that she wanted to use many times a day for long times, and the parents observed that she didn't need to use extra treatment for lung drainage in addition.”#
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Prostheses: electronic trousers
Amit Goffer was paralyzed in a car crash and used his skills as an engineer to invent the electronic trousers
Amit Goffer is a User Entrepreneur
ReWalk
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Abnostrain -‐ medical device to assist abdominal surgery paUents in raising their upper body from a prone posiUon.
An injecUon port that gives insulin injectors a mean to give themselves their doses.
Alarm watch and alert about what medicaUon to take and when (useable in different diseases).
Insulin delivery system.
A novel body posiUon orientaUng device that monitors sleep posiUon and acUvates a vibraUon alarm to alert and discourage the paUent from sleeping supine.
Shower Shirt Mastectomy Garment.
Medical devices (including some for general purposes)
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Sleep Apnea
RespireAide While searching the soluUon for sleep apnea, Harry Cutler found that every device available on the market was expensive and uncomfortable.
He invented RespireAide and started to produce it
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Invented the hug machine to calm people who are overly sensitive to human touch
Temple Grandin (high-functioning autism)
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Medical treatments and devices
User first Producer first Total
CysUc Fibrosis 8 (47%) 9 (53%) 17 Asthma 2 (40%) 3 (60%) 5 Sleep Apnea 4 (50%) 4 (50%) 8 Cancer 5 (42%) 7 (58%) 12 Diabetes 11 (79%) 3 (21%) 14 Total 30 (54%) 26 (46%) 56
User/Pa1ent Innova1on vs. Producer Innova1on
LimitaUons: sample of treatments/ soluUons was idenUfied by paUents
Source: Oliveira, Pina e Cunha and Siemsen (2012)
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Medical treatments and devices
Created a firm
Did not created a firm
Total
CysUc Fibrosis 4 (50%) 4 (50%) 8 Asthma 0 (0%) 2 (100%) 2 Sleep Apnea 3 (75%) 1 (25%) 4 Cancer 2 (40%) 3 (60%) 5 Diabetes 7 (64%) 4 (36%) 11 Total 16 (53%) 14 (47%) 30
Findings User Entrepreneurship
Source: Oliveira, Pina e Cunha and Siemsen (2012)
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PaUents play an important role in the development of TT&MD
in parUcular when they have the informa1on advantage and can afford it)
PaUent have also idenUfied new diseases, as well as the soluUons
Many innovators created firms – they are User Entrepreneurs
Oken the leading scienUsts are also paUents
Because of the investment and informaUon required, producers (pharmaceuUcals) innovate in drug development or gene therapies
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Conclusions
Source: Oliveira, Pina e Cunha and Siemsen (2012)
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Our Project
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Where are the user innovators? Make them visible !
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How many UK consumers innovate?
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Total User Innovators in UK = 3.8 million
8%
Modified a consumer product for own use 5.9% Created a consumer product for own use 4.4%
Thought they were the first to develop the innovation they reported
4%
Sample (n=2109) Consumers aged
15+
Source: Flowers et al. NESTA 2010
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Research scope
PotenUal User
Innovators
Actual User Innovators
Celebrity User
Innovators
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• We focus on chronic diseases, as it is more likely that paUents try to find a soluUon for a long-‐lasUng or recurrent problem
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Research quesUon
RQ1: How can we idenUfy the user innovators in health care and the innovaUons they developed?
RQ2: How can we make them “visible” to society?
Possible follow-‐up: How to make the society benefit from users innovaUons in Healthcare services ? (How can we make UI sustainable?)
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Research stages
Phase 1
• IdenUfy paUent innovaUon stories • ValidaUon of preliminary findings through key-‐informants (paUents, clinicians, nurses, pharmaceuUcals, hospital managers, government representaUves etc.)
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1)
IdenUficaUon
(and validaUon)
2)
VisualizaUon
(Extension) Fostering User InnovaUon in health-‐care
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Phase 2: VisualizaUon
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Learn from other plaqorms
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Why us? • User InnovaUon in Services, including
Health Care; plaqorms for innovaUon
• Health Care management; Public management
• Open service InnovaUon; Public management
• InnovaUon communiUes; InnovaUon plaqorms
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The extended team
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Outcomes
1. InternaUonal survey to idenUfy paUent innovators
2. PromoUonal website for promoUng the project (namely among paUents associaUons)
3. Social network/FB app/plaqorm for P2P soluUon sharing
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A MulUlingual survey
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App focusing on paUent’s soluUons – a user innovaUon principle in an open community.
In this project we combine our knowledge and experience in innovaUon, in technology that engages individuals and organizaUons in innovaUon, and medical experUse, to help good soluUons become more visible among the community of rare and chronic disease paUents. The core principle is the one we saw repeatedly to bring relevant results: Those with a keen need, who are discontent with the exisUng soluUons, oken innovate, creaUng or modifying a soluUon that beFer fit their specific needs. And who is to understand the needs and know beFer the disease and related problems than those who live with it, paUents, and those who care about them -‐ parents, siblings and friends.
“Pa1ent Innova1on” is a catalyst for things that are already going on, and helps those in need to get be6er solu1on faster, and with higher reliability. Behind this project stand Católica-‐Lisbon School of Business and Economics in Portugal, Carnegie Melon | Portugal Program, the Munich-‐based innovaUon company innosabi, University of Erlangen-‐Nuremberg and HHL-‐Leipzig in Germany, University of Innsbruck in Austria, and University of Rome "Tor Vergata" in Italy
The project is funded by the Católica-‐Lisbon School of Business and Economics in Portugal, the Carnegie Melon | Portugal Program and the Peter Pribila Founda1on in Germany.
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Why do we need the PPF support?
• Proposed project is different from typical academic research
• To pursue implementaUon of research findings with objecUve of real-‐impact
• Combine internaUonal team experUse
• We need guidance and partnerships from PPF
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Danke !
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