#voom case study
Post on 13-Apr-2017
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A B 2 B B R A N D S T O R Y
R A G S T O R I C H E S
T I M E T O # V O O M
2007
ntl:Telewest rebrandsas Virgin Media
2010
Virgin Media Businessrebrand + campaign
Sales up 25%
Pioneers launches Pitch to Rich
2012 2014
VMB launches into SME market
Negligible brand awareness
2015
Pitch to Rich relaunched as#VOOM
2016
Super-high brand awareness
Leading challenger in SME market
IN PRIZES IN CROWDFUNDING
ENTRANTS WINNERS
UK and Ireland’s biggest and most valuable pitch
competition
W H AT I S # V O O M ?
T H E F O O T P R I N T
SOCIAL MEDIA
IMPRESSIONS
PR
PIECES
OPPORTUNITIES
TO SEE
PAID MEDIA
IMPRESSIONS
GLOBAL
INFLUENCERS
PAGE
VIEWS
H O W ?S U P E R S I M P L E
• Demand for the solution
• Efficient system of marketing
• In-house creative execution
E S TA B L I S H D E M A N D
• Identify the real problem • Extrapolate the three-year impact• Supply a credible solution
E F F I C I E N T M A R K E T I N G
Earned
Social
UGC
Owned
Partner
Paid
C R E AT I V E
• Agencies are not the answer• You are the planner & visionary• Hire a CD & team in-house• Run production
B E S I N G L E M I N D E D
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