vox diane@voxpops.com pops membership · membership tiers 156 36 12 3 questions weekly monthly...
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Vox Pops MembershipOn the Spot Qualitative Interviews
Diane EarnshawManaging Director diane@voxpops.com
For examples, please visit: voxpops.com
Vox Pops International Ltd, Fitzalan House, 70 High Street, Ewell, Surrey KT17 1RQ, Tel: 020 8786 8855
Get professionally filmed video insights regularly, from around the UK.
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Vox Pops International (VPI) are launching a vox pops membership for clients across the UK.
Experienced qualitative interviewers and professional videographers will be hitting the streets weekly to conduct research with members of the public.
Member companies will have access to all of our own video footage, which will be available via their unique video portal. In addition, they can ask the public 3 questions on a weekly, monthly or quarterly basis. Members will also obtain major discounts for other services such as portals, video diaries, editing and animation.
VPI will conduct between 10 - 15 interviews each week, generating between 1-2 hours of footage from members of the public. Each question is turned into an edited 1-2 min video, illustrating key findings.
Concept
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For Insight Teams:
● Access consumers in the ‘here and now’ around the UK
● Trained qualitative interviewers and professional filming
● Experienced editors in storytelling
● Support and illustrate wider research initiatives
● Create insight videos to use on video sharing platforms and in
online presentations
● Free video portal to improve insight comms
For Marketing Teams:
● Create ongoing social media content
● Put the customer at the core of your internal comms
● Test out campaigns before launch
● Create marketing collateral for sales and sponsorship purposes
Benefits
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Membership Tiers 156 36 12
3 Questions Weekly Monthly Quarterly
Unique 2 min videos 3 Weekly 3 Monthly 3 Quarterly
Free video portal ✓ ✓ ✓
Access to VPI’s weekly interviews ✓ ✓ ✓
Discount on all VPI services 15% 10% 5%
Yearly Membership (ex VAT) £60,000.00 £18,000.00 £8,000.00
Flexible Monthly Membership £5,500.00 £1,750.00 £775.00
Membership
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Why Us?
Experience
Over the past 30 years we’ve worked with a wide client base. As
such, we have experience of tackling many difficult subjects,
speaking to many different people, and running fieldwork in many
different locations.
Research Savvy
We have researches in house, as well as a research savvy production
team and creative animators, meaning we produce films that are both insightful AND engaging, with
absolutely no trade off.
Responsive
We work collaboratively with each of our clients and are flexible to
their changing needs. We’re extremely responsive and can turn projects and edits around at speed
when required. We’ve never missed a deadline
Global Presence
We’ve worked in over 50 markets and have an international network.
We regularly run global insight video programs for clients and
agencies such as Unilever, Innocent, Jaguar, TNS and MEC
Global.
Please click for more information on VPI and case studies.
“Appreciated the flexibility on edits, given the large amount of footage that was at
our disposal. Very happy with how things were managed on both timings and final
outputs”
Research Manager @ Sky
” VPI are a brilliant agency and I’ve really liked working with them. The
ability to go out to all these places, work globally, and meet those global
expectations… In terms of filming but also in terms of doing the research”
CMI Manager @ Unilever
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What Next?
Get in touch!
● Please email diane@voxpops.com for: ●● An informal chat about how video clips of real
people can support your marketing and research.●● Presentation of our key services.●● Examples of other vox pops and videos.●● Blogs & how to’s.
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