vr insights for brands and agencies

1

Virtual Reality 101 Presented by Dan Ferguson - EVP Digital Interactive

dan@groovejones.com

Groove Jones is a studio specializing in the creation of Virtual Reality content and interactive applications. We provide immersive 360º video capture and post production services as well as the development of realtime render and interactive virtual reality experiences.

STRATEGY I DESIGN I DEVELOPMENT I DEPLOYMENT

WHAT IS VR?

THE TECH.Virtual Reality (VR) transports a participant into a 360º experience by looking through goggles.

What they see is all around them, in every direction. It tricks the brain into believing that what they are seeing is real.

This is called presence.

WHERE DO WE START?

PCAPPS

2016 - ACCESSIBLE EVERYWHERE

MOBILEAPPS

LOCATIONEVENTS

WEBBROWSER

SAMSUNG GEAR VR SAMSUNG + OCULUS

DISPLAY: 2560 X 1400

FOV: 96º

MOTION TO PHOTON LATENCY: <20

VR ONE CARL ZEISS

DISPLAY: 1920 X 1080

FOV: 100º

MOTION TO PHOTON LATENCY: <50

CARDBOARD GOOGLE + EVERYONE

DISPLAY: 1920 X 1080

FOV: 90º

MOTION TO PHOTON LATENCY: <50

MOBILE VR TECH (UNTETHERED)

BESTBETTERGOOD

VIDEO PLAYBACK

MOBILE VR TECH (UNTETHERED)

MOBILE APP INTERACTION

BEST USE CASE

4K VIDEO @ 60 FPS LOW POLY QUALITY

360º VIDEO NETWORK DISTRIBUTION

MOBILE VR TECH (UNTETHERED)

CUSTOM BRANDED MOBILE APPLICATION

PLAYSTATION VR SONY

DISPLAY: 1920 X 1080

FOV: 100º

MOTION TO PHOTON LATENCY: <10

HTC VIVE HTC + VALVE SOFTWARE

DISPLAY: 2160 X 1200

FOV: 110º

MOTION TO PHOTON LATENCY: <10

OCULUS RIFT OCULUS + FACEBOOK

DISPLAY: 2160 X 1200

FOV: 110º

MOTION TO PHOTON LATENCY: <20

PC VR TECH (TETHERED)

GOOD BESTBETTER

BEST USE CASE

FULLY INTERACTIVE REAL-TIME RENDERED

PC VR TECH (TETHERED)

CUSTOM BRANDED MOBILE APPLICATION

PC VR TECH (TETHERED)

75 MILLION ACTIVE MONTHLY USERS 8 MILLION AVERAGE CONCURRENT USERS

VR IN ACTION. (WE’VE DONE THIS BEFORE.)

VRArtist Client: McDonald’s

Link to Case Study http://groovejones.com/2016/03/

mcdonalds-2016-sxsw-event/

NASCAR Xfinity X1

Client: Xfinity

Director: Dale Carman

Link to Case Study http://groovejones.com/2016/01/

nascar-xfinity-vr-campaign/

Two Minute Drill Super Bowl 50 Client: Kaiser Permanente

“Official Super Bowl 50 Medical Team”

Director: Dale Carman

Link to Case Study http://groovejones.com/2016/02/kaiser-permanente-super-bowl-activation-my-two-minute-drill/

Cailler Retail VR Client: Nestlé

Link to Case Study http://groovejones.com/2016/03/nestles-cailler-chocolates-pop-

up-vr-retail-stores/

75 MILLION ACTIVE MONTHLY USERS 8 MILLION AVERAGE CONCURRENT USERS

Dan Fergusondan@groovejones.com214.263.3226@groovejonesvr

THANK YOU