walmart
Post on 14-Jan-2015
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Walmart and drivers of
International Business
GROUP 9 GROUP 10
Ravindra Kumar Rahul Singh Gaurav Kumar Manish Kumar Sumit Kumar Rahul Chawla
Yatish Mittal Arun Joshi Amit Yadav Rajnish Kumar Sudhir Kumar Vikrant Arora
INTRODUCTION
Walmart store inc. the largest retailer and the largest company in terms of revenue.
Sam Walton ,the founder of Wal-Mart, opened the first Wal-Mart store in Rogers, Arkansas in 1962. The company is publicly traded at the New York Stock Exchange under the symbol WMT and has its headquarters in Bentonville, Arkansas.
"The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point of view as a customer, you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience."
- Sam Walton (1918-1992)
LOGO’S OF WALMART
FEATURES OF WALMART
Merchandise Feeling of family for the employees Operating division
BACKGROUND
Started on 2nd July 1962 in Rogers, Arkansas.
Expansion of company Listing in stock exchange Launch of supercenter concept
BACKGROUND
Home delivery services Focus of the company Cost cutting concept
PLANNING : SMALL TOWNS TO A GLOBAL STRATEGY
Traditional stores and Supercentre Supercentre stock everything Many Wal Mart Supercentre also have a
Garden Centre, Pet Shop, Pharmacy, Tire and Lubricants, Optical Centre, Photo processing lab etc
By the early 1990s Wal Mart has Gone international
PLANNING : SMALL TOWNS TO A GLOBAL STRATEGY
Clubs and Stores are world wide Wal Mart’s international operations
currently comprise 4263 stores and 660,000 workers in 15 countries outside the U.S
Known for its Brand Strategy Hub and Spoke Distribution System
ORGANIZATION STRUCTURE
Information system is centralized Operation is decentralized Meetings provides opportunity for
customer feedback Origination is based on 3 basic
values Respect for the individual Service to the customers Striving for excellence
HUMAN RELATION MANAGEMENT
Employee advancement programs Campus recruitment Good retention rate Training and Development Sams suggestion system
LEADERSHIP
Personal leadership Experimenting Valuing team work Delegate responsibility resilience
CONTROLLING
Modern technology and inventory system
Relationship with supplier Customer controlling
GLOBAL CHALLENGES
Weakest overseas business in Germany Cut throat competition in China Failure in influencing the Chinese
customers
STRENGTH
WEAKNESS
OPPORTUNITY
THREAT
STRENGTH
Walmart is powerful retail plant Walmart has grown substantially over
recently year, and has experience global expansion
The company has a core competency involving its user of IT to support its international logistics system
A focus strategy in place for HRM and development
WEAKNESS
The corporate is huge but still has presence in 14 countries
Customers sometimes are curious about the quality of products
The market share is low outside the US market
Supplies profit margin is very low
OPPORTUNITY
Take over , merge with , or form alliances with global retailers focusing on specific market such as Europe or China
Due to recession in 2008-09 the purchasing power of customers is reduce
Market development untapped market specially.
THREATS
Being leader it faces a lot of competition
Poor human relation Effect on local retailers.
Can Walmart adopt same strategies in other countries like U.S
NO Difficulties of Walmart :-• Hire a large no. of employees• Demand of urban people• Appropriate pricing• Organization culture
Can organization be copied to other countries from U.S
YES Changes suggested :- Change in organization culture Pricing strategy
Could competitors copy the inventory system of Walmart
Walmart uses SMART inventory system , it keeps tracks of all the stock of Walmart and can automatically order the product which is out of stock.
NO other companies cannot copy their system because Walmart had ordered that software specially for them and they patented them.
Would you like to be a manager of walmart
A bigger brand of world wide Comprehensive training program for all
types of associates Company use to offers generous
financial rewards for their associates Offers good salary package to its
managers.
What should walmart to be successful in other countries
GLOCAL Joint ventures Improving their efforts
How can walmart control the global enterprise
Walmart operations are organised into three divisions :-
Walmart stores US SAM’s club Walmart international
THANK YOU
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