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In association with
We’re incredibly excited to be
showcasing our ambitious plans for
the growth of the business, driven by
our investment in new content to
support our unrivalled portfolio of
brands. Last year we said we would
deliver, this year we’ve proved that
we really are offering an
unprecedented range of brand new
local and pan-European
opportunities supported by an
incredible slate of new movie and
television content.
From the Looney Tunes, who will be spreading their unique
colourful chaos in 3D animated shorts and in an all-new half hour
series ‘The Looney Tunes Show’ to the vast universe of DC Comics,
with the Green Lantern movie scheduled for release in Summer
2011 and a new Batman movie on the slate too; we’re entering
one of the most exciting periods in the history of our business.
The long-term growth of the Harry Potter franchise and its
future as an entertainment evergreen is a key priority for us
and we can’t wait for the upcoming release of the seventh film:
Harry Potter and the Deathly Hallows – Part 1.After the phenomenal success of Happy Feet, we have
Mumble and friends dancing back onto the big screen in
Happy Feet 2, plus new licensing opportunities like Thundercatswhich is set to roar back onto the small screen in a new
animated series and UEFA for which we are the exclusive
licensing agent for all competitions until 2013.
All this and I haven’t even touched upon Scooby-Doo,
Pucca, Tweety, our TV brands including Gossip Girl and VampireDiaries and our vast vintage catalogue which is home to some
of the greatest movie and animation brands of all time.
We’re very proud to play such an integral part in the
European licensing industry and we’re very grateful to all our
licensees and retail partners who support our brands. We look
forward to catching up with you all to discuss our
commitment to new content and the amazing opportunities
our studio has to offer.
3
Pilar Zulueta
Executive Vice President and General Manager
Warner Bros. Consumer Products EMEA
CONTENTS:Introduction - Pilar Zulueta ...........................................3
Green Lantern.....................................................................4
DC Comics............................................................................6
Thundercats ........................................................................7
Looney Tunes......................................................................8
Harry Potter ......................................................................10
Happy Feet........................................................................11
Scooby-Doo......................................................................12
Tom & Jerry .......................................................................13
UEFA ....................................................................................14
Pucca ...................................................................................15
WBCP Contacts ................................................................16
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Bruno Schwobthaler, Senior VicePresident Sales and BusinessDevelopment, WBCP EMEA
“With the success of Superman andBatman on the big screen it is timeto introduce some of our otherheroes to the European market. We
have a huge catalogue of untapped heroes in ourportfolio. The Green Lantern has always been part of theJustice League where we've had a licensing programme inEurope for the last 15 years. He is a top five character inthe US, having been around since the '40s - instantlyrecognised and loved.
We're taking a franchise approach to Green Lantern,which will see the brand live beyond a single movie and sitalongside iconic superheroes such as Superman and Batman.
The central appeal of the Green Lantern will be hisintergalactic action, mixed with the power of imagination,which makes anything possible. ”
Green Lantern and Batman are the two major DC Comics Super Heroes that
will dominate over the next couple of years. Both have new big-screen 3D
movies in development with Green Lantern releasing in June 2011 and
Batman planned for summer 2012.
Green Lantern will embody Warner Bros’ new cross-divisional working
methods with the studio working closely with the licensing division to
maximise the window of opportunity for the film and forthcoming TV series.
The film is being directed by Martin Campbell (Casino Royale and
Goldeneye) and stars Ryan Reynolds as test pilot Hal Jordan AKA The Green
Lantern. Blake Lively and Mark Strong also star.
The hero is part of the Green Lantern Corps - an elite group of superheroes
chosen by the Guardians of the Universe to protect the good and fight evil. Each
of the 3,600 Green Lanterns are given a Power Ring that gives them the power
to do and create anything within the limits of their imagination and will-power.
A full-length DC Universe Animated Original movie - Green Lantern: First
Flight - will be released on DVD in 2011/2012, with new content planned to
follow up the theatrical film release.
Warner Bros. has an impressive slate of
superhero movies in development which are
going to set the big screen alight over the
next two years.
For Batman, the sequel to The Dark Knight
is currently in production and scheduled for
release in 2012. Season three of the animated
Batman:The Brave and the Bold
series is scheduled for broadcast in
the first quarter of next year, while
the Batman: The Brave and the Bold
Vol 3 DVD was released in
September 2010 alongside the new
video game from Warner Bros
Interactive Entertainment.
Meanwhile, Superman’s iconic
role as the Ultimate Protector is
being used in a licensing initiative
which embrace’s environmental
responsibility. The Superman Save
the Planet message embraces all genders
and demographic groups to help businesses
and consumers create and promote
ecologically sound products and services.
Alfredo Lopez, General Manager, WBCP Spain
”Batman continues to beunderpinned by Batman: Brave andthe Bold in the children’s business,supported by a Batman classicapproach for teens and adults that
uses our vast array of back catalogue imagery.Batman the brand hasn't reached its full potential yet
and this is something we are focusing on in all areas ofour business. The opportunities are endless with such aniconic super hero that appeals to boys of all ages.
Similarly, Superman still has more room for growth asa property. That's why we are really focusing on ourcomplete DC portfolio, creating an unparalleled array ofcontent from the big screen to consumer products.”
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Paul Bufton,
General Manager,
WBCP UK
“Thundercats has
been a cult pop-
culture phenomenon
for the past 25 years
and has had its paws sunk deeply not only
into television, but also toy lines, apparel
and comic books.
The new Thundercats is a 21st century
re-imagining of the series that will appeal
to viewers who have loved the characters
all their lives, as well as young newcomers
to the franchise.
The storylines remain true to the orginal
series - the forces of good and evil battle
each other in the quest for the fabled
Stones of Power. Lion-O and his champions
learn valuable lessons of loyalty, honour
and mortality in every episode.
Bandai has already signed as the global
master toy licensee, and having that early
commitment is a great sign for the property.”
The popular 1980’s cartoon classic is back,
with Bandai as global master toy for the
new-look animated series
The brand new series is currently in
production at Warner Bros Animation and
will air on Cartoon Network in 2011.
The recent DVD release of the original
series sold over 200,000 copies.
“The popular 1980’scartoon classic is back,with Bandai as globalmaster toy for the new-look animated series.”
Warner Bros. has promised a banner year for its Looney Tunes
brand in 2011, with a number of new initiatives planned.
On top of a series of two and a half minute 3D shorts
featuring Road Runner and Wile E Coyote, a new 26 - episode
animated series of The Looney Tunes Show is due to air in the
first quarter of 2011. Moving away from the more traditional
seven-minute shorts, the half-hour animation will follow a
variety show format with a main story and then a number of
cartoons within a cartoon – such as the Merrie Melodies, a
series of music videos where characters such as Taz and
Marvin the Martian sing original songs.
The Looney Tunes Active programme continues to build,
promoting a more healthy lifestyle for children.
One billion branded products have been sold at retail in
three years across multiple categories. WBCP has forged global
partnerships with Nestle Waters, McDonald's and Intersport, as
well as sports associations including Lega Basket in Italy and
the Spanish, UK and France Basketball Federations.
The Looney Tunes Classic business continues to grow from
strength to strength in softlines with, to date, in excess of 10M
vintage garments sold in 5,500 outlets at fast fashion retail
across EMEA.
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Tweety The only Warner Bros. Looney Tunes
character with its own licensing
programme, Tweety opens a new chapter
with the launch of The Little World of
Tweety. Aimed at girls aged four to eight
years old it will touch on themes such as nature,
friends, flowers, music, world cultures and pets.
It will be supported with new content including
a follow up to the Tweety song that was released in
2009 and, for retailers, video clips and web assets.
Anoush Kevorkian,
Executive Director of
WBCP France
“Looney Tunes is Warner
Bros. Consumer Products top
grossing brand ever and
EMEA is currently leading the
charge with over one billion units of Looney Tunes
products sold in less than three years! The beauty
of the brand is the depth of content that we have
to offer. Our food business is driven by Looney
Tunes Active through partnerships with the likes of
Nestle Waters, Ferrero, Pepsico, Ulker and French
grocer System U which carries Europe’s biggest
licensed food DTR. Our apparel business is lead by
our classic artwork which we supply on demand to
Europe’s biggest retailers including Asda,
Carrefour, Mercadona and Intersport. We’re now
incredibly excited to be accelerating our Looney
Tunes offering once again with new content in the
form of The Looney Tunes Show and brand new 3D
shorts. Perfectly complementing the vast array of
content that already exists, these new shows will
add an additional string to our bow, adding a new
dimension to the characters, increasing our
relevance to children whilst maintaining our
historical connection with parents who know and
love the Looney Tunes from their own childhood.”
9
“Warner Bros has promiseda banner year for its
Looney Tunes brand in2011, with a number of
new initiatives planned.”
10
MAGICAL NUMBERS
1997- year first book published
400 million – number of books sold
$5.3bn – amount films have grossed at box office
110 million – number of DVDs sold
$7bn – value of consumer products sold
392,839 - LEGO Harry Potter Sales (UK to date)
The film series is nearing its conclusion, but the World of Harry
Potter will continue as an evergreen brand for Warner Bros.
A series of brand-building events are scheduled to maintain
the brand’s visibility between now and the end of 2012. This
includes the final two films in November 2010 and July 2011;
DVD release of those films in Q2 and Q4 2011; three video
games, including LEGO Harry Potter and a mobile phone game.
Live events include Harry Potter: The Exhibition, which is
touring ten cities over the next five years and the Wizarding
World of Harry Potter which opened this summer at Universal
Orlando resort in Florida.
Furthermore, to mark the tenth anniversary of the first film
Harry Potter and the Philosopher’s Stone, 2011 will see the
release of complete DVD collections and back catalogue
promotions.
This year, for the first time ever, the complete artwork
collection from all seven films is available for partners,
including more than 24 hours of film content, ideal for licensees
of collectable ranges.
The Harry Potter licensing line-up is now at its strongest, with
master-toy licensee Tomy joined by collectables specialist Noble,
Trefl, Rubies, Carta Mundi, Hasbro, Jumbo, Lego and Mattel.
Paul Bufton,
General Manager, WBCP UK
“The Magical World of Harry
Potter has just opened in Florida
and the reaction to the theme
park has been amazing. We
recently had the one millionth
rider on the main attraction - The Forbidden Journey -
and the park has only been open for six weeks.
There are always new consumers entering the world
of Harry Potter whether it be by the books, DVDs, video
games or consumer products. This self-regeneration
means that the franchise will continue to provide new
experience with the brand and open new opportunities
with partners.
The “world of” consumer products programme
breaks the Harry Potter business down into several key
themes; good versus evil, magical transportation,
magical creatures and magical places, depending on
consumer group or industry, different themes have less
or more relevance. The themes are the core of the
franchise and fans old and new can come into the
franchise and associate directly with them.”
THE FINAL THEATRICAL
INSTALMENTS:
Harry Potter and the
Deathly Hallows Part 1:
19th November 2010
Harry Potter and the
Deathly Hallows Part 2:
15th July 2011
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Tap-dancing penguin, Mumble
returns in winter 2011 in Happy
Feet 2. The original was Warner
Bros.’s second highest grossing
family film of all time, delivering
$390m at the box office, and
even won an Oscar for Best
Animated Picture.
The sequel will see the return of
Mumble, his true love Gloria, their
son Eric and the Adelies. New
characters will include Hank
Azaria as Sven, the flying penguin
and Brad Pitt and Matt Damon as
Will and Bill Krill, plus returning
voice talent from the first film –
Elijah Wood as Mumble and Robin
Williams as Lovelace and Ramon.
The DVD release is scheduled
for Q2 2012 and is set to build on
the success of the impressive two
million units sold to date for the
original film.
Salvador Viramontes, VP Sales, Marketing and
Retail WBCP – EMEA
“Happy Feet 2 sees the return of the much loved
Mumble, played by Elijah Wood, and Gloria, played by
Pink and his crazy cast of friends including the
Adelies led by Robin Williams.
We are gearing up to build on the platform of success that the first
movie generated and we are expecting big things from toys, stationery
products, apparel, accessories and publishing.
With Happy Feet 2 we can guarantee great music, incredible visual
effects, and of course, the happiest feet to ever hit the ice.”
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The evergreen monsters and mysteries cartooncontinues to perform at retail and new programmingin 2011 will add further impetus to the brand.
Scooby-Doo Mystery Incorporated will re-invigoratethe franchise with its launch at the end of Q1 2011. Itbrings Scooby, Shaggy and the rest of the gang back
for today’s more media-savvy generation.Before that, there is a full-length animated DVD
release in October 2010 – Scooby-Doo Camp Scareand Q4 will also see the launch in the UK of theMystery Mansion tour with cross-divisional PRand marketing support from Warner Bros.
A new live-action film releases on DVD inOctober 2011. Scooby-Doo: The Curse of theLake Monster is the sequel to Mystery Begins
which was the number one non-theatricaltitle on week of release in 2009. It will be
backed by a national TV and onlineadvertising campaign.
Scooby-Doo master toy licensee Character Options has seen internationalsales of its Scooby products grow 260 per cent year on year in 2010, thankslargely to its Scooby-Doo Goo collection. Working with the brand for morethan 11 years, it has become the firm’s most successful long-term productline. A major refresh of the brand will happen in 2011, backed by a newmarketing and promotional plan. Character Options is working with WarnerBros. in giving Scooby a fresh Gooey look for 2011 with many exciting newlines being previewed for spring/summer.
“Mystery Inc is
very close to the
original
franchise; in
fact it sees it
going back to
its roots, while
giving it a
modern twist at the same time. The
close relationships between the
characters really shine through.
Set in a haunted town known as
Crystal Cove, instead of in Coolsville,
this series marks the first time there
has ever been a romantic relationship
between Velma and Shaggy.”
TV: Scooby-Doo MysteryIncorporated - Q1 2011DVD: Scooby-Doo Camp Scare – October 2010
UK Nationwide MysteryMansion Tour – Q4 2010Live Action DVD: Scooby-DooCurse of the Lake Monster –October 2011Interactive: Scooby-Doo andthe Spooky Swamp – Q4 2011
Toys Success
Maurizio Distefano, General Manager, Italy &Agent Markets
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Peter Bichler
General Manager, WBCP
Germany
“Tom and Jerry has the unique
ability to be relevant and
current for both parents and
children. We are seeing
growing interest in Tom and Jerry on two clear levels
- one on the children’s side in crafting, stationery
products, food and promotions and the other with
adults exploring vintage applications in soft lines.
We are investing heavily in the development of
trend right sales materials to leverage the stay at
home mentalities and frugality that European
consumers are acting upon.”
WBCP has anew programmeof productdevelopment forthe Tom and Jerrybrand called Twicethe Mischief Twicethe Fun whichcontrasts thepersonalities of thecharacters. Newstyle guides willtouch upon contrastingthemes of chaos and laughter, big and small,naughty and smart, friends and foes.
The brands receive constant support with TVand DVD releases (24 to date), with morescheduled. A new feature-length animationfeaturing Tom and Jerry in a Sherlock Holmesmystery was released in Q3 2010.
“Warner Bros.Consumer Products is
managing thelicensing programmes
for all nationalcompetitions until
2013 including UEFAEURO 2012™.”
Warner Bros. ConsumerProducts is managing thelicensing programmes for allUEFA national competitionsuntil 2013 including UEFAEURO 2012™.
UEFA and WBCP will worktogether on creativeprogramme developments,including mascot and artprogrammes. The twocompanies will also jointlyoversee the selection processto recruit new licensees andofficial retailers for allprogrammes and nationalcompetitions.
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Stéphane Fillastre Director Retail &BusinessDevelopment, WBCP
“We’re absolutelydelighted to beextending our
relationship with UEFA to managelicensing programmes for all nationalcompetitions until 2013 including UEFAEURO 2012™. Sport is one of the purestforms of entertainment and as a leadingentertainment licensor we intend tobring football fans everywhere acollection of officially licensed productsthat is broad, creative, compelling andinnovative in all aspects. We lookforward to working with licensees andofficial retailers who share this vision.”
Bruno Schwobthaler,
Senior Vice President
Sales and Business
Development, WBCP
EMEA
“We are very proud to
be the appointed licensing representative
for Pucca and to have the opportunity to
use our commercial know - how to
expand the presence of Pucca
into new markets, product
categories and retail
channels. It’s a truly
unique brand and a
perfect addition to
our expansive
portfolio of iconic
properties.”
Pucca is a fashionable and aspirational brand forgirls and women who are not afraid to pursue whatthey want and know how to get it.
Overall it is the story of a girl who loves a boy andmakes the first step - she chases him as opposed tothe other way round.
With her signature style and indomitabledetermination, the adventure of Pucca carries youaway on the exhilarating ride of her ultimate quest -to make the boy of her dreams, Garu, hers and to
actively chase him.Playing upon 10-year-old PUCCA’s love affair
with Garu, we have seen Valentine’s Daypromotions in Italy and France whereflowers and PUCCA press packs were sent tokey journalists. A comprehensiveprogramme of advertising, dedicatedtrade supplements, social networkingcampaigns, trade show and editorial
activity is being undertaken across Europe.
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WBCP EUROPE, MIDDLE EAST &
AFRICA (EMEA) LICENSING HEADQUARTERS
Warner Bros. Consumer Products
Warner House
98 Theobald’s Road
London WC1X 8WB
UK
Tel: +44 207 984 6100
Fax: +44 207 984 6101
WBCP EMEA LICENSING OFFICES
FRANCE & BENELUX
Warner Bros. Consumer Products
Immeuble Le France
115-123, ave Charles de Gaulle
92525 Neuilly sur Seine Cedex
France
Tel: +33 1 72 25 13 00
Fax: +33 1 72 25 13 76
GERMANY & AUSTRIA
Warner Bros. Consumer Products
Humboldstrasse 62
22083 Hamburg
Germany
Tel: +49 40 22650 0
Fax: +49 40 22650 419
ITALY & SWITZERLAND
Warner Bros. Consumer Products S.p.A
Via Ugo Foscolo, 1
20121 Milan
Italy
Tel: +39 02 721 28463
Fax: +39 02 721 28250
SPAIN & PORTUGAL
Warner Bros. Consumer Products S.A
Martínez Villergas, 52
28027 Madrid
Spain
Tel: +34 91 216 03 00
Fax: +34 91 216 06 12
UNITED KINGDOM & IRELAND
Warner Bros. Consumer Products
Warner House
98 Theobald’s Road
London WC1X 8WB
UK
Tel: +44 207 984 6100
Fax: +44 207 984 6171
WBCP EMEA LICENSING REPRESENTATIVE OFFICES
Egypt, Greece, Hungary, Israel, Poland, Romania, Russia, Scandinavia, South Africa, Turkey
For representative information, please contact WBCP EMEA Headquarters
WB SHIELD: ™ & © Warner Bros. Entertainment Inc.™ & © DC Comics. ™ & © Hanna-Barbera.
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