watchsomething.tv

http://watchsomething.tv/

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Lessons

• TV = simple• Journies are short• Few people publish• Catch-up rules

New requirements

• Minimal options• Easy browsing• Privacy• Long-tail opportunity?

What we needed…

• Fresh design concept• Tech feasibility• Communications to

stakeholders• Rough business plan

…and how we got it

• Focused on design and build

• Find problems, (try to) solve problems

• Final phase of analysis and business planning

Video demo of:

see: http://watchsomething.tv/

How did we do?

• 2x more watches per viewer (vs. similar sites)

• Subscriptions feature was used 10x more than ‘Like’ button (vs. similar sites)

• Low bounce rate and high time on site

• Channels were the most popular way of navigating the site, and had the best conversion

• Recommendations were best at driving long-tail plays

Where’s the market?

• Rights issues make it hard to launch a consumer product

• But there is a strong opportunity as a provider of a “metabroadcasting” services to site owners

So, what have we learned?

• Plenty of scope for innovation in video website design

• But the simple channel is still a winner

• Subscriptions are a key user interaction

• Serious scaling challenges (see #noSQL)

• An interesting new business model

1. A public “metabroadcasting” platform, coming soon

2. Investigating funding to focus on this new opportunity

What’s up next?

Photo credits

• http://www.flickr.com/photos/blahflowers/3713933900/• http://www.flickr.com/photos/uwehermann/132244826/• http://www.flickr.com/photos/dailyinvention/497294952/

Photos are used under a creative commons commercial licence

http://watchsomething.tv/