watchsomething.tv
DESCRIPTION
Presentation about early development of watchsomething.tv, given for the Technology Strategy Board Collaborative Nation/Digital Britain conference.TRANSCRIPT
http://watchsomething.tv/
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Lessons
• TV = simple• Journies are short• Few people publish• Catch-up rules
New requirements
• Minimal options• Easy browsing• Privacy• Long-tail opportunity?
What we needed…
• Fresh design concept• Tech feasibility• Communications to
stakeholders• Rough business plan
…and how we got it
• Focused on design and build
• Find problems, (try to) solve problems
• Final phase of analysis and business planning
Video demo of:
see: http://watchsomething.tv/
How did we do?
• 2x more watches per viewer (vs. similar sites)
• Subscriptions feature was used 10x more than ‘Like’ button (vs. similar sites)
• Low bounce rate and high time on site
• Channels were the most popular way of navigating the site, and had the best conversion
• Recommendations were best at driving long-tail plays
Where’s the market?
• Rights issues make it hard to launch a consumer product
• But there is a strong opportunity as a provider of a “metabroadcasting” services to site owners
So, what have we learned?
• Plenty of scope for innovation in video website design
• But the simple channel is still a winner
• Subscriptions are a key user interaction
• Serious scaling challenges (see #noSQL)
• An interesting new business model
1. A public “metabroadcasting” platform, coming soon
2. Investigating funding to focus on this new opportunity
What’s up next?
Photo credits
• http://www.flickr.com/photos/blahflowers/3713933900/• http://www.flickr.com/photos/uwehermann/132244826/• http://www.flickr.com/photos/dailyinvention/497294952/
Photos are used under a creative commons commercial licence
http://watchsomething.tv/