wcdma101129 ericsson ran leadership ran advantages
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> ericsson ran LEADERSHIPRAN Advantages
> Introduction
Slide title minimum 32 pt
(32 pt makes 2 rows)
Text and bullet level 1minimum 24 pt
Bullets level 2-5minimum 20 pt
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Why learn about Ericsson RAN advantages?
› To be successfull in customer negotiation when comparing Ericsson products and functionalities with our competitors.
› Are we comparing apple with apple?
Slide title minimum 32 pt
(32 pt makes 2 rows)
Text and bullet level 1minimum 24 pt
Bullets level 2-5minimum 20 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
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Scope and objectives
› To understand Ericsson technical advantages in RAN
› How the technical advantages can be translated to customer values
Objectives
Scope
› User Experience Benchmarking› Radio design philosophy
› RAN SW roadmap
› Key customer values
> User Experience Benchmarking
Slide title minimum 32 pt
(32 pt makes 2 rows)
Text and bullet level 1minimum 24 pt
Bullets level 2-5minimum 20 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
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User experience benchmarking
› The differenciation comes when
the network gets loaded
+50%
Competitor
Ericsson
Mbps
time
Mbps
Radio Performance between vendors should be benchmarked in commercial loaded networks, not in trial systems
> Radio design philosophy
Slide title minimum 32 pt
(32 pt makes 2 rows)
Text and bullet level 1minimum 24 pt
Bullets level 2-5minimum 20 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
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Design margins
› 1.5dB better link budget
› Filter characteristics &
linearity
› Higher gain at high speeds
Slide title minimum 32 pt
(32 pt makes 2 rows)
Text and bullet level 1minimum 24 pt
Bullets level 2-5minimum 20 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
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Design margins
› Pnom is the the output
power at the top of the
cabinet which the RBS can
continously support in the
field. Pnom is used for
cellplanning
› Other vendors are
communicating Pmax
› Pnom = Pmax - accuracy
Pnom, Nominal output power
Useful output power considering load uncertainty margins (output power accuracy)
Pnom
Pmax
Load Margin (accuracy)
At top of cabinet
> Ran SW Roadmap
Slide title minimum 32 pt
(32 pt makes 2 rows)
Text and bullet level 1minimum 24 pt
Bullets level 2-5minimum 20 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
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Ericsson first to deliver to the commercial networks
› Live HSPA network launch with AT&T (Cingular) USA (Oct 2005)
› Commercial network for WCDMA900 Elisa Finland (Nov 2007)
› HSPA 21Mbps 64QAM live network Telstra (Dec 2008)› HSPA 28Mbps with MIMO live network TIM Italy (July 2009)› 42 Mbps Multi Carrier, Telstra (Dec 2009)› Ericsson launches worlds first live 4G NW with TeliaSonera
in Sweden (Dec 2009)
(1)
(2)
(3)
(4)
(5)
(6)
> Key Customer values
Slide title minimum 32 pt
(32 pt makes 2 rows)
Text and bullet level 1minimum 24 pt
Bullets level 2-5minimum 20 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
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Radio performance is key to coverage & capacity
Average cell throughput
(Mbps)
56
0
2
4
6
8
10
Other Vendors
Ericsson
Ø User Data Volume = 1 GB / Month
Ø User Vol in BH = 1 GB*8 bits
30 days * 8 hours*3600 secs
= 9.3 kbpsØ # Users = (6-5) Mbps / 9.3 kbps = +321Ø Annual incr. Revenue = 1000 site * 321 user
* USD 30 * 12 months
Annual extra revenue: 115 M USD
> QUIZ
Slide title minimum 32 pt
(32 pt makes 2 rows)
Text and bullet level 1minimum 24 pt
Bullets level 2-5minimum 20 pt
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Quiz
› Which of the followings are resulting in better coverage and capacity for the mobile operators:
1.High Peak to Average Ratio (PAR)2.Higher capacity on BaseBand board3.Better receiver sensitivity4.Lower power consumption5.Better MTBF6.Higher Radio design margins for aging & Temperature drift
> SUmmary
Slide title minimum 32 pt
(32 pt makes 2 rows)
Text and bullet level 1minimum 24 pt
Bullets level 2-5minimum 20 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
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Summary
› Superior Radio Performance–More Coverage–More Capacity
› RAN SW roadmap–Enablers for market leadership
› Longer Product Life Cycle with Ericsson Products–Best Return on Investment – Lowest Total Cost of Ownership
Slide title minimum 32 pt
(32 pt makes 2 rows)
Text and bullet level 1minimum 24 pt
Bullets level 2-5minimum 20 pt
›!"# $%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™−≤≥fifl
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Ericsson RAN advantages
› For a customized presentation targeting an individual customer, Please contact Michael Kalani at BNET
› Preparation time for a customized RAN advantage presentation is about 2 weeks
› Further information: RAN Advantage
› Contact name: Michael Kalani
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